Trade Marketing Manager

ReThink Recruitment; Muscat; On-site; OMR 12,000 - 18,000; Full time

Job summary

ReThink Recruitment is seeking a Trade Marketing Manager for an FMCG leader in the food & beverages sector operating across MENA & Levant. You will shape local trade activities, coordinate with Marketing and Modern Trade teams, and drive ROI through disciplined spend and compelling in-store communication.

Ideal candidates will have 3–5 years in trade marketing within FMCG, strong analytical and leadership abilities, and proven budgeting experience.

Qualifications

• University degree in Business administration or respective studies.
• 3 to 5 years Trade Marketing experience in an FMCG MNC.
• Track record in developing & executing category strategy.
• Experience in Managing trade budgets.
• Strong analytical thinking.
• Team player & demonstrate leadership.
• Strong written and oral communication skills and presentation skills.
• Skilled in Word, Excel and Power Point.
• Well-structured, focused & setting clear priorities.
• Ability to think strategically and creatively.

Responsibilities

• Design and deliver all local trade activities to enhance business.
• Coordinate with Marketing to localize central activities for Oman.
• Coordinate with General & Modern Trade managers for channel-specific planning and trade spend with ROI.
• Produce locally relevant POS materials for in-store communication.
• Design and monitor route to market strategies with trade marketing support plans by channel.
• Analyze customer sales data to gain insights into performance.
• Work with top customer sales team and modern trade manager to design customer-specific plans.
• Release customer insight updates based on monthly AC Nielsen retail audit.
• Plan and evaluate all trade marketing activities to deliver ROI.
• Allocate trade marketing budget to support sales teams year-round.

Skills

Trade marketing experience

FMCG experience

Analytics

Budget management

Leadership

Communication skills

MS Office

Education

Bachelor's degree in Business Administration

Tools

Microsoft Excel

PowerPoint

Job description

Our client is a leading global FMCG company in the food & beverages category, responsible for sales and marketing their own branded products in all channels across the MENA & Levant regions. Due to aggressive growth in the region they are now looking to recruit a Trade Marketing Manager to develop winning strategies at point of purchase across channels and regions via effective trade spend management.

Key Accountabilities

• Design and deliver all local trade activities to enhance business
• Work in close coordination with Marketing to localize central activities with specific requirements for Oman
• Work in close coordination with General & Modern Trade managers to enable channel specific planning and trade spending with maximum ROI
• Work with the aid of sales development to produce locally relevant POS material to enable effective in-store communication
• Work with Market Manager, NSM, Modern & General Trade Managers to design and monitor the route to market strategy with trade marketing support plans by channel to enable the strategy elements
• Analyze customer specific sales data to gain insights into customer performance
• Work closely with top customer sales team & modern trade manager to design customer specific plans based on the customer insights
• Release customer insight updates based on monthly AC Nielsen retail audit
• Work closely with Market Manager on trade spend planning and tracking
• Plan and evaluate all trade marketing activities to deliver maximum ROI
• Allocate trade marketing budget to provide effective tactical support to sales teams throughout the year
• Keep abreast of latest customer and market trends
• Work with regional supervisors to provide customer education to sales teams
• Design & update regular retail shelf planograms as per local needs
• Develop brand plans in line with overall activity calendar to support requirements
• Design trad

Requirements

• University degree in Business administration or respective studies
• 3 to 5 years Trade Marketing experience in an FMCG MNC
• Track record in developing & executing category strategy
• Experience in Managing trade budgets
• Strong analytical thinking
• Team player & demonstrate leadership
• Strong written and oral communication skills and presentation skills
• Skilled in Word, Excel and Power Point
• Well-structured, focused & setting clear priorities
• Ability to think strategically and creatively

- Beijing – Part-time work available, China