Marketing Executive - Brand Communication & Design

Asian Paints Arabia; Muscat; On-site; OMR 12,000 - 18,000; Full time

Job summary

Asian Paints Arabia is seeking a Marketing Executive based in Oman to translate brand strategies into Arabic communications across consumer touchpoints. You will bridge marketing strategy and creative execution, ensuring alignment with brand identity and campaign objectives.

You will lead brand and retail communication, manage design briefs, collaborate with Product, Sales and Service teams, and support campaigns from planning to deployment. Fluency in Arabic and English is required.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Interior Design, Architecture, Fine Arts, or a related field.
• 5-7+ years of relevant experience.
• Experience in paints, construction materials, home décor, interiors, retail, or consumer-facing industries preferred.
• Strong understanding of colours, interior aesthetics, and customer buying behaviour.
• Excellent communication and presentation skills.
• Strong consumer engagement and relationship-building capabilities.
• Proficiency in Microsoft Office applications.
• Knowledge of colour visualization tools and interior design concepts would be an advantage.
• Ability to manage multiple projects and stakeholders simultaneously.
• Strong analytical and problem-solving skills.
• Proficiency in Arabic and English. Ability to communicate effectively with both Arabic and English-speaking consumers.
• Willingness to travel within Oman for customer visits, dealer events, and project support.

Responsibilities

• Brand & Marketing Communication: Develop and execute communication materials in Arabic.
• Maintain brand identity, tone, and visual language across local Omani dialect.
• Translate strategies into consumer-friendly communication.
• Coordinate product launches, promotions, and campaigns with Brand Managers.
• Create integrated communications plans across touchpoints.
• Creative & Design Management: Manage design requirements for digital, print, and retail communication.
• Develop briefs and coordinate with designers, agencies, photographers, and production partners.
• Review artwork quality and brand compliance.
• Oversee retail store and showroom communications design.
• Explore innovative formats to improve consumer engagement.
• Product & Service Integration: Understand product features and customer propositions.
• Translate technical info into simple consumer communication.
• Integrate products/services into overall consumer proposition.
• Support communications for new products and upgrades.
• Retailing & Colour Consultancy Services: Support consumer-facing retail and Colour consultancy initiatives.
• Communicate integrated consumer propositions for colour solutions and services.
• Develop materials for Décor idea, Colour consultancy, BHPS, and services.
• Capture consumer feedback and translate into service improvements.
• Campaign Execution: Support end-to-end campaign execution from briefing to deployment.
• Coordinate assets across platforms for consistent journey.
• Work with media, creative and activation agencies.
• Track timelines and dependencies; ensure timely execution.
• Support post-campaign evaluation and learnings.
• Retail, Trade & In-Market Communication: Develop communications across retail outlets and showrooms.
• Ensure POSM and trade assets align with brand and campaigns.
• Support development of brochures, displays, and product communications.
• Cross-Functional Coordination: Work with Sales, Product, Technical, Service and Commercial teams.
• Consolidate requirements and prioritise marketing deliverables.
• Ensure timely communication with internal and external partners.
• Maintain timelines and follow-ups.

Skills

Brand communication

Cross-functional coordination

Communication skills

MS Office

Arabic & English fluency

Willingness to travel

Education

Bachelor's Degree (Marketing / Business / Interior Design / Architecture / Fine Arts)

Tools

Colour visualization tools

Job description

This job will be based at APME, Oman.

Job Role:

The Marketing Executive will be responsible for translating the company's products, services, brand propositions and consumer initiatives into clear, consistent and engaging communication across relevant consumer and business touchpoints. The ideal candidate will act as the bridge between marketing strategy and creative execution, ensuring that every communication is aligned with the brand identity, campaign objectives and commercial priorities of the business.

Job Responsibilities:

1. Brand & Marketing Communication

• Develop and execute communication materials for products, services, campaigns and brand initiatives in Arabic.
• Ensure consistency of brand identity, tone of voice, visual language and key messages across all communication in local Omani dialect.
• Convert marketing strategies and product propositions into consumer-friendly communication.
• Develop communication for product launches, promotions, seasonal campaigns, events and service initiatives in coordination with Brand Managers.
• Work closely with the marketing team to create integrated communication plans across relevant touchpoints.

2. Creative & Design Management

• Manage day-to-day design requirements of the Marketing function, including digital, print, retail communication.
• Develop creative briefs and coordinate with internal/external designers, agencies, photographers, production partners and other creative resources.
• Review and ensure quality of artwork, layouts, messaging and brand compliance before finalisation.
• Oversee the design overview of retail store and showroom communication materials
• Explore innovative formats and creative approaches to improve consumer engagement.

3. Product & Service Integration

• Work closely with Product, Sales and Service teams to understand product features, USPs and customer propositions.
• Translate technical/product information into simple, relevant and compelling consumer communication.
• Ensure products and services are not communicated in isolation but are integrated into the overall consumer proposition.
• Support the development of communication for new products, product upgrades, services and customer experiences.

4. Retailing & Colour Consultancy Services

• Support planning and execution of consumer-facing retail and Colour consultancy initiatives, including Décor-idea and other in-store/home colour consultancy services.
• Ensure products, colour solutions, retail experience and consultancy services are communicated as an integrated consumer proposition.
• Develop communication materials and consumer touchpoints for Décor idea, Colour consultancy, BHPS and other services.
• Capture consumer feedback and insights from Retail and Consultancy interactions and translate them into opportunities for improving communication and service experience of the brand.

5. Campaign Execution

• Support end-to-end execution of marketing campaigns from briefing to final deployment.
• Coordinate campaign assets across multiple platforms to ensure a consistent consumer journey.
• Work with media, creative and activation agencies where required.
• Track campaign deliverables, timelines and dependencies to ensure timely execution.
• Support post-campaign evaluation and documentation of key learnings.

6. Retail, Trade & In-Market Communication

• Develop and coordinate communication required across retail outlets, dealers, showrooms and other customer-facing environments.
• Ensure consumer communication at the point of sale is aligned with the overall brand and campaign proposition.
• Support development of POSM, displays, brochures, product communication, promotional materials and other trade-facing assets.

7. Cross-Functional Coordination

• Work closely with Sales, Product, Technical, Service and Commercial teams to understand their communication requirements.
• Consolidate requirements and prioritise marketing deliverables based on business objectives.
• Ensure timely communication between internal stakeholders and external creative partners.
• Maintain clear timelines and follow-up mechanisms for all marketing projects.

Job Requirements:

• Bachelor's Degree in Marketing, Business Administration, Interior Design, Architecture, Fine Arts, or a related field.
• 5-7+ years of relevant experience.
• Experience in paints, construction materials, home décor, interiors, retail, or consumer-facing industries will be preferred.
• Strong understanding of colours, interior aesthetics, and customer buying behaviour.
• Excellent communication and presentation skills.
• Strong consumer engagement and relationship-building capabilities.
• Proficiency in Microsoft Office applications.
• Knowledge of colour visualization tools and interior design concepts would be an advantage.
• Ability to manage multiple projects and stakeholders simultaneously.
• Strong analytical and problem-solving skills.
• Proficiency in Arabic and English. Ability to communicate effectively with both Arabic and English-speaking consumers.
• Willingness to travel within Oman for customer visits, dealer events, and project support.