Inbound Growth Architect

Employment; Oman; On-site; OMR 6,400 - 12,000; Full time

Job summary

Pavago is hiring an inbound marketer to build scalable, inbound-driven systems for fast-growing companies. This role goes far beyond traditional SEO, focusing on how content, search, distribution, conversion, and buyer psychology work together to drive real business growth.

You'll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness,

Qualifications

• Proven experience in inbound marketing, content marketing, SEO, or content writing.
• Strong understanding of SEO, search intent, and inbound funnel strategy.
• Experience using SEO tools and analytics platforms.

Responsibilities

• Create high-quality inbound content that educates, informs, and builds authority.
• Write SEO-optimized blogs, landing pages, website copy, and inbound marketing assets.
• Develop content aligned with search intent, funnel stage, and conversion goals.
• Optimize content for traditional and AI-driven search experiences.
• Continuously improve existing content based on performance and ranking opportunities.
• Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows.
• Support content distribution across LinkedIn, X, newsletters, and other channels.
• Build inbound systems that connect content, engagement, and conversion.
• Collaborate on website and landing page optimization initiatives.
• Develop guides, playbooks, checklists, and gated resources to capture demand.
• Write conversion-focused copy for CTAs, landing pages, thank-you pages, and nurture flows.

Skills

Inbound marketing

Content marketing

SEO

Content writing

Google Search Console

GA4

SEMrush

Ahrefs

Copywriting

Lead magnets

Tools

Google Search Console

GA4

SEMrush

Ahrefs

Job description

Pavago is hiring an inbound marketer to build scalable, inbound-driven systems for fast-growing companies. This role goes far beyond traditional SEO, focusing on how content, search, distribution, conversion, and buyer psychology work together to drive real business growth.

You'll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness,