Digital Marketing Lead: B2B/B2C Growth & CRM Campaigns

Arsha Fruit; Muscat; Remote; OMR 9,000 - 14,000; Full time

Job summary

Arsha Fruit in Muscat, Oman seeks a Digital Marketing Coordinator to lead the marketing strategy that supports business goals. You will introduce the business to operators (B2B) and promote to customers (B2C), directing campaigns in RSA, Nigeria and Kenya.

Responsibilities include budget management, KPI reporting for social media and affiliates, establishing a CRM program for socialtournaments.com, logistics support for merchandising, and collaboration with brand, content and design teams for

Responsibilities

• Introduce the business to operators (B2B).
• Direct promotion of the business to customers (B2C).
• Direct marketing campaigns in three important areas (RSA, Nigeria, Kenya).
• Budget management and KPI reporting for social media KPI, affiliates, and B2C user base from acquisition, activation, retention, and CRM programs).
• Establish and maintain a CRM program in collaboration with the main B2C team to handle the users of socialtournaments.com.
• Provide logistics and order management assistance to the merchandising function.
• Collaborate with the brand, content, and design teams to organize assets and produce content specifically for Africa.

Job description

Arsha Fruit in Muscat, Oman seeks a Digital Marketing Coordinator to lead the marketing strategy that supports business goals. You will introduce the business to operators (B2B) and promote to customers (B2C), directing campaigns in RSA, Nigeria and Kenya.

Responsibilities include budget management, KPI reporting for social media and affiliates, establishing a CRM program for socialtournaments.com, logistics support for merchandising, and collaboration with brand, content and design teams for