Brand Expert - SharkNinja (Consumer)

Al Khayyat Investments (AKI); Muscat; On-site; OMR 6,000 - 9,000; Full time

Job summary

Al Khayyat Investments (AKI) is seeking a Brand Expert to represent SharkNinja in retail environments. You will engage shoppers, demonstrate products, and recommend solutions tailored to their needs, contributing to an excellent customer experience and sales performance.

You will maintain strong brand standards on the shop floor, participate in trainings and events, and report on outcomes, stock, and shopper feedback to help drive store targets.

Qualifications

• Retail sales or customer service experience preferred.
• Experience selling small domestic appliances is a plus.
• Strong communication and interpersonal skills.
• Fluent in English; Arabic or other languages are an advantage.
• Willing to work retail shifts, including weekends and holidays.

Responsibilities

• Welcome and engage shoppers, understand needs, and recommend SharkNinja products.
• Demonstrate product features clearly and confidently.
• Apply selling techniques to convert interest into sales and meet store targets.
• Maintain strong product knowledge across Shark/Ninja categories and promotions.
• Keep displays neat and aligned with brand guidelines.
• Coordinate with retailer staff to support product availability and service.
• Submit timely reports on sales, stock, feedback and in-store issues.
• Participate in product training, store activities and promotions.
• Follow retailer policies and present SharkNinja professionally.

Skills

Retail sales

Product demonstration

Customer service

SDA sales

Communication skills

English fluent

Shoppers engagement

Job description

Represent SharkNinja products in retail stores by engaging shoppers, demonstrating products and recommending solutions suited to their needs. The Brand Expert will help deliver a strong customer experience, support sales performance, and maintain excellent brand standards on the shop floor.

Key responsibilities

• Welcome and engage shoppers, understand their needs, and recommend suitable SharkNinja products.
• Demonstrate product features and benefits clearly and confidently.
• Apply effective selling techniques to convert shopper interest into sales and support store targets.
• Maintain strong product knowledge across Shark and Ninja categories, including new launches and promotions.
• Keep product displays and demonstration areas clean, organised and aligned with brand guidelines.
• Coordinate with retailer staff to support product availability, visibility and customer service.
• Submit timely reports on sales, stock availability, shopper feedback, competitor activity and in-store issues.
• Participate in product training, store activities and promotional events.
• Follow retailer policies and represent SharkNinja professionally at all times.

Experience, Qualifications and Skill

• Previous experience in retail sales, product demonstration or customer service is preferred.
• Experience selling small domestic appliances (SDA) is a plus.
• Strong selling skills and the ability to explain product benefits clearly.
• Excellent communication and interpersonal skills.
• Confident and approachable, with the ability to engage different types of shoppers.
• Good organisational skills, attention to detail and ability to prepare accurate reports.
• Flexibility to work retail shifts, including weekends and public holidays, as required.
• Fluent in English; Arabic or other languages are an advantage.