FMCG Brand Manager: NPD & Launch Lead (12m)

Vitaco; Howick; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Birthday leave

Discounted prices across our health/w-

Subsidised on-site café

Work from home on agreed days

Wellbeing initiatives

Job summary

Vitaco’s Healtheries brand seeks an experienced FMCG Brand Manager for a 12‑month maternity cover in East Tamaki, Auckland. You will lead innovation and renovations, manage end‑to‑end NPD and Stage‑Gate processes, and build compelling business cases to growth across food, beverage and supplements.

Reporting to the Senior Brand Manager, you’ll coordinate launches, manage budgets and A&P, and collaborate across Sales, Product Development and Regulatory to deliver on‑time materials and market

Qualifications

• Approximately 5–6 years or more of brand marketing experience within FMCG.
• Previous experience in a similar Brand Manager role.
• Proven end-to-end NPD and Stage-Gate project leadership experience.
• Successful track record of launching consumer products.
• Strong commercial acumen and business-case development skills.
• Excellent project management, communication and influencing capability.
• A tertiary qualification in Marketing, Business or a related discipline.
• Experience in health and wellness categories preferred; Circana data is advantageous.

Responsibilities

• Lead innovation and renovation projects from concept through to market launch
• Manage end-to-end NPD using the Stage-Gate process
• Develop robust business cases using consumer, category and financial insights
• Coordinate launch plans and deliver brand and sales materials on time
• Manage project budgets, A&P expenditure and post-launch reviews
• Build strong relationships across Sales, Category, Product Development, Regulatory, Graphics, Operations, Supply Chain, Finance and external partners

Skills

Brand marketing

NPD

Stage-Gate

Project management

Stakeholder management

Communication

Education

Bachelor's degree in Marketing or Business

Tools

Circana market data

Job description

Vitaco’s Healtheries brand seeks an experienced FMCG Brand Manager for a 12‑month maternity cover in East Tamaki, Auckland. You will lead innovation and renovations, manage end‑to‑end NPD and Stage‑Gate processes, and build compelling business cases to growth across food, beverage and supplements.

Reporting to the Senior Brand Manager, you’ll coordinate launches, manage budgets and A&P, and collaborate across Sales, Product Development and Regulatory to deliver on‑time materials and market