Brand Manager Nutra-Life & Healtheries

Vitaco Group; Auckland; Hybrid; NZD 70,000 - 100,000; Full time

Job summary

Vitaco is seeking a commercially-minded FMCG marketer in East Tāmaki to analyse category data, spot consumer trends, develop innovation pipelines and bring new products to market. You’ll create engaging digital content and work across social media, influencer activity and consumer campaigns.

Reporting to the Senior Brand Manager, you’ll join a high-performing marketing team where ideas are shared and learning is part of everyday life.

Qualifications

• 5+ years' experience in FMCG brand marketing.
• Experience launching new products and managing multiple projects.
• Strong commercial and analytical capability.
• Hands-on experience across digital and social marketing.
• Curious mindset with interest in health and consumer behaviour.

Responsibilities

• Support development and execution of marketing plans for Nutra-Life and Healtheries.
• Drive innovation, renovation and NPD projects from concept to launch.
• Deliver consumer marketing campaigns across digital, social and retail channels.
• Manage the Nutra-Life NZ website and social media channels.
• Collaborate with agencies, content creators and influencers.
• Monitor category and market trends to identify growth opportunities.
• Partner with Sales, Category, Product Development, Regulatory and Operations.

Skills

FMCG brand marketing

Product launches

Digital & social marketing

Analytical capability

Health & wellness insights

Job description

Newly created role | East Tāmaki |
We're looking for a commercially-minded FMCG marketer who enjoys analysing category data, spotting consumer trends, developing innovation pipelines and bringing new products to market. You'll also be comfortable creating engaging digital content and working across social media, influencer activity and consumer campaigns.

Newly created role | East Tāmaki |
We're looking for a commercially-minded FMCG marketer who enjoys analysing category data, spotting consumer trends, developing innovation pipelines and bringing new products to market. You'll also be comfortable creating engaging digital content and working across social media, influencer activity and consumer campaigns. This newly created role has been created as a result of the continued growth of both Nutra-Life and Healtheries. Working alongside the Senior Brand Managers, you\'ll support a common portfolio of health and wellness segments that sit across both brands, helping bring strategy to life through innovation, marketing activation and digital execution.

Reporting to the Senior Brand Manager - Nutra-Life, you\'ll join a collaborative, high-performing marketing team where ideas are shared, challenges are tackled together, and learning is part of everyday life.

This is a great opportunity for a marketer looking to broaden their experience across brand, innovation and digital while working on some of New Zealand\'s most recognised health and wellness brands.

What You\'ll Be Involved In

• Supporting the development and execution of marketing plans across Nutra-Life and Healtheries
• Bringing innovation, renovation and NPD projects from concept through to launch
• Delivering consumer marketing campaigns across digital, social and retail channels
• Managing the Nutra-Life NZ website and social media channels
• Working with agency partners, content creators and influencers
• Monitoring category, consumer and market trends to help identify growth opportunities
• Partnering closely with Sales, Category, Product Development, Regulatory and Operations teams

What You\'ll Bring

• 5+ years\' experience in FMCG brand marketing
• Experience launching new products and managing multiple projects simultaneously
• Strong commercial and analytical capability
• Hands-on experience across digital and social marketing
• A curious mindset and genuine interest in health, wellbeing and consumer behaviour

Experience within supplements, pharmacy or health and wellness categories is beneficial, but strong FMCG experience will translate well.

Why join Vitaco? At Vitaco, our vision is Empowering Healthier Lives. We are one of Australasia’s leading health and wellness companies, employing more than 650 people across New Zealand and Australia. Our portfolio includes trusted brands such as Nutra-Life, Healtheries, Musashi, Athena and Balance, with products distributed across Australasia and more than 30 countries worldwide. We are proud to have been recognised as an HRD 5-Star Employer of Choice in 2025 and 2026 and shortlisted for the 2026 Best Places to Work Awards.

Our Benefits Include

• Birthday leave
• Discounted prices across our health and wellness brands
• A subsidised on-site café
• The opportunity to work from home on two agreed days each week
• Flexible start and finish times
• Regular wellbeing initiatives, employee activities and team celebrations

If you are an experienced FMCG marketer ready to grow trusted brands and make a genuine impact within a growing health and wellness company, we would love to hear from you.

Interested in other opportunities? Follow us on LinkedIn and to keep up to date with other Vitaco career opportunities, set up a profile and job alert so we can notify you of any jobs which may interest you. To set-up a profile please visit our careers page https://vitaco.careercentre.net.nz and click Register to submit your details