Social Media & Content Specialist – Hybrid Auckland

KiwiRail Freight; Auckland; Hybrid; NZD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive remuneration package

4% employer KiwiSaver contribution

Staff discount on Southern Cross医疗保险

Discounted staff travel and access to

Job summary

KiwiRail Freight in Auckland is seeking a creative, strategic Social Media & Content Specialist to lead the online voice across channels. You will develop content, publish across platforms, and work closely with teams nationwide to tell stories that support KiwiRail’s goals.

The role combines hands-on content creation with analytics, aligning campaigns to priorities and ensuring a consistent brand voice. Hybrid work in Ellerslie allows collaboration and flexibility.

Qualifications

• Experience managing social media and digital communication channels within a complex organisation.
• Strong understanding of major social platforms including LinkedIn, Facebook, Instagram and YouTube.
• Exceptional writing, editing and storytelling skills with a strong understanding of brand voice.
• Experience creating or coordinating visual and video content.
• Proven stakeholder engagement and relationship-building skills.
• Strong organisational and project management capability, including managing multiple priorities and campaigns.
• Experience using content management, publishing and analytics tools.
• Ability to translate complex information into engaging and accessible content.
• Knowledge of website content management, SEO and user experience principles would be advantageous but is not essential.
• Tertiary qualification in Communications, Marketing, Digital Media or a related discipline, or equivalent practical experience.

Responsibilities

• Developing, creating and publishing engaging content across KiwiRail's social media channels.
• Managing day-to-day social media activity and maintaining an effective content calendar.
• Collaborating with stakeholders across KiwiRail to identify and tell compelling stories.
• Building and delivering digital campaigns aligned to organisational priorities and communications strategies.
• Monitoring channel performance and using insights and analytics to drive continuous improvement.
• Maintaining a consistent KiwiRail brand voice across digital platforms.
• Producing visual and video content that engages audiences and strengthens KiwiRail's digital presence.
• Assessing content through a reputational risk lens and managing sensitive communications appropriately.

Skills

Social media strategy

Content creation

Storytelling

Analytics

Stakeholder engagement

Project management

SEO basics

Education

Bachelor's degree in Communications/Marketing or related field

Experience in digital/media communications

Tools

Hootsuite

Sprout Social

Google Analytics

CMS (Content Management System)

Video editing tools

Job description

KiwiRail Freight in Auckland is seeking a creative, strategic Social Media & Content Specialist to lead the online voice across channels. You will develop content, publish across platforms, and work closely with teams nationwide to tell stories that support KiwiRail’s goals.

The role combines hands-on content creation with analytics, aligning campaigns to priorities and ensuring a consistent brand voice. Hybrid work in Ellerslie allows collaboration and flexibility.