Social Media and Content Specialist | Auckland

KiwiRail Freight; Auckland; On-site; NZD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive remuneration package

4% employer KiwiSaver contribution

Staff discount on Southern Cross医疗保险

Discounted staff travel and access to

Job summary

KiwiRail Freight in Auckland is seeking a creative, strategic Social Media & Content Specialist to lead the online voice across channels. You will develop content, publish across platforms, and work closely with teams nationwide to tell stories that support KiwiRail’s goals.

The role combines hands-on content creation with analytics, aligning campaigns to priorities and ensuring a consistent brand voice. Hybrid work in Ellerslie allows collaboration and flexibility.

Qualifications

• Experience managing social media and digital communication channels within a complex organisation.
• Strong understanding of major social platforms including LinkedIn, Facebook, Instagram and YouTube.
• Exceptional writing, editing and storytelling skills with a strong understanding of brand voice.
• Experience creating or coordinating visual and video content.
• Proven stakeholder engagement and relationship-building skills.
• Strong organisational and project management capability, including managing multiple priorities and campaigns.
• Experience using content management, publishing and analytics tools.
• Ability to translate complex information into engaging and accessible content.
• Knowledge of website content management, SEO and user experience principles would be advantageous but is not essential.
• Tertiary qualification in Communications, Marketing, Digital Media or a related discipline, or equivalent practical experience.

Responsibilities

• Developing, creating and publishing engaging content across KiwiRail's social media channels.
• Managing day-to-day social media activity and maintaining an effective content calendar.
• Collaborating with stakeholders across KiwiRail to identify and tell compelling stories.
• Building and delivering digital campaigns aligned to organisational priorities and communications strategies.
• Monitoring channel performance and using insights and analytics to drive continuous improvement.
• Maintaining a consistent KiwiRail brand voice across digital platforms.
• Producing visual and video content that engages audiences and strengthens KiwiRail's digital presence.
• Assessing content through a reputational risk lens and managing sensitive communications appropriately.

Skills

Social media strategy

Content creation

Storytelling

Analytics

Stakeholder engagement

Project management

SEO basics

Education

Bachelor's degree in Communications/Marketing or related field

Experience in digital/media communications

Tools

Hootsuite

Sprout Social

Google Analytics

CMS (Content Management System)

Video editing tools

Job description

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Title: Social Media and Content Specialist | Auckland

Social Media & Content Specialist

• Drive KiwiRail's social media presence and bring our stories to life across digital channels


• Permanent opportunity based in Ellerslie, Auckland, with flexible hybrid working


• Join a collaborative communications team supporting a business that keeps New Zealand moving

At KiwiRail, we're proud to be shaping a stronger, more sustainable Aotearoa. Every day, we connect people and goods across the country, helping reduce carbon emissions, ease congestion, and keep communities connected. With more than 4,500 employees nationwide, our purpose, Hononga Whaikaha, Oranga mō Aotearoa (Stronger Connections, Better New Zealand), drives everything we do. Safety, health and wellbeing remain our number one priority as we continue to modernise and grow our business.

KiwiRail is embarking on an exciting journey to modernise and strengthen its digital presence, and we're looking for a creative, strategic and hands-on Social Media & Content Specialist to help lead the way. This role will be responsible for managing KiwiRail's social media channels, developing engaging content, and delivering compelling digital storytelling that connects our people, customers, communities and stakeholders. Working closely with teams across the country, you'll bring KiwiRail's stories to life through written, visual and video content while helping shape our online presence and digital reputation.

Your key responsibilities will include:

• Developing, creating and publishing engaging content across KiwiRail's social media channels.


• Managing day-to-day social media activity and maintaining an effective content calendar.


• Collaborating with stakeholders across KiwiRail to identify and tell compelling stories.


• Building and delivering digital campaigns aligned to organisational priorities and communications strategies.


• Monitoring channel performance and using insights and analytics to drive continuous improvement.


• Maintaining a consistent KiwiRail brand voice across digital platforms.


• Producing visual and video content that engages audiences and strengthens KiwiRail's digital presence.


• Assessing content through a reputational risk lens and managing sensitive communications appropriately.

We're looking for a passionate communications professional who thrives in a fast-paced environment and enjoys balancing strategic thinking with hands-on content creation.

• Experience managing social media and digital communication channels within a complex organisation.


• Strong understanding of major social platforms including LinkedIn, Facebook, Instagram and YouTube.


• Exceptional writing, editing and storytelling skills with a strong understanding of brand voice.


• Experience creating or coordinating visual and video content.


• Proven stakeholder engagement and relationship-building skills.


• Strong organisational and project management capability, including managing multiple priorities and campaigns.


• Experience using content management, publishing and analytics tools.


• Ability to translate complex information into engaging and accessible content.


• Knowledge of website content management, SEO and user experience principles would be advantageous but is not essential.


• Tertiary qualification in Communications, Marketing, Digital Media or a related discipline, or equivalent practical experience.

Nōu te rourou | What's in it for you:

At KiwiRail, you'll have the opportunity to help shape how one of New Zealand's most iconic organisations communicates with its people, customers and communities.

• A varied and creative role with national impact.


• Opportunities to work across major projects, initiatives and campaigns.


• Competitive remuneration package and 4% employer KiwiSaver contribution.


• Staff discount on Southern Cross medical insurance.


• Discounted staff travel and access to retail partner discounts.


• Access to the NZ Rail Staff Welfare Trust and a range of employee benefits.

Kua rite, kia rite | Ready to Make a Difference?

If you're passionate about digital communications, social media, storytelling and creating content that engages audiences, we'd love to hear from you. Join KiwiRail and help tell the stories that connect New Zealand.

Please don't wait until the closing date as applications will be reviewed as they are received.

Applications close Sunday 25th of October 2026