Shopper Growth & Activation Manager

Natural Sugars; Auckland; On-site; NZD 85,000 - 110,000; Full time

Job summary

Natural Sugars is seeking a Shopper & Brand Manager to lead activations across its growth portfolio of food and beverage brands in NZ. You’ll develop shopper insights, trade plans, and digital campaigns to grow sales, equity and market share, collaborating with cross-functional teams and retailers to ensure ROI.

The role focuses on shopper activation, NPD launches, and integrated marketing, with a hands-on approach to calendar management, brand guidelines, and performance analysis across grocery

Qualifications

• 3-5 years shopper marketing experience.
• NZ FMCG industry experience is preferred.
• Proven track record of campaign management.
• PM and NPD experience would be beneficial.
• Excellent communication and organisational skills.
• Strong analytical abilities.

Responsibilities

• Develop and execute activations to drive sales, consumer engagement, and brand equity.
• Identify growth opportunities including NPD, market expansion, and partnerships.
• Conduct consumer, competitor, and category analysis for brand positioning.
• Ensure brand consistency with guidelines and product guides for partners.
• Manage activation calendar for grocery and foodservice channels.
• Lead end-to-end projects for non-alcoholic beverages and foods.
• Lead Retail NPD meetings for product development and launches.
• Develop shopper marketing strategies to support sales objectives.
• Develop digital and social media strategy with the Digital & Design Manager.
• Plan and execute integrated marketing campaigns across channels.

Skills

Shopper marketing

Campaign management

Communication

Analytical skills

Project management

Job description

Natural Sugars is seeking a Shopper & Brand Manager to lead activations across its growth portfolio of food and beverage brands in NZ. You’ll develop shopper insights, trade plans, and digital campaigns to grow sales, equity and market share, collaborating with cross-functional teams and retailers to ensure ROI.

The role focuses on shopper activation, NPD launches, and integrated marketing, with a hands-on approach to calendar management, brand guidelines, and performance analysis across grocery