Senior Membership Solutions & Marketing Automation Analyst

One New Zealand; Auckland; Hybrid; NZD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible hybrid work

Health insurance subsidies

Lifestyle leave

Product discounts

Job summary

One New Zealand is seeking a Senior Membership Solutions & Marketing Automation Analyst to lead end-to-end Membership and Wallet solutions, improving customer value and engagement. You will collaborate across analytics, technology, and marketing to translate needs into scalable, data-driven campaigns.

You’ll design journeys, create data models, and use Salesforce Marketing Cloud and SQL to optimise multi-channel communications while upholding governance and security standards.

Qualifications

• Deep understanding of Loyalty programs and customer journeys.
• Strong business analysis skills including workshops, elicitation and acceptance criteria.
• Experience designing data products, data models and data integrations.
• Strong SQL capability across SFMC and Snowflake for segmentation.
• Hands-on Salesforce Marketing Cloud experience in enterprise environments.
• CRM or BTL marketing experience in hands-on campaign management.
• Understanding of data pipelines, automation, segmentation, APIs and personalization tooling.
• Experience using data, dashboards, reporting and AI-assisted analysis to improve quality and execution.

Responsibilities

• Lead discovery workshops to translate opportunities into implementable solutions.
• Own Membership and Wallet solution definition from discovery through implementation.
• Create functional designs, business rules, data mappings and implementation requirements.
• Design end-to-end customer journeys across product, service and communications.
• Build and optimise multi-channel campaigns using Salesforce Marketing Cloud.
• Define audience eligibility, sequencing, personalization and campaign measurement.
• Use SQL across SFMC and Snowflake for segmentation and data transformation.
• Apply QA, UAT and business validation to support high-quality delivery.
• Partner with engineering and implementation partners on requirements and readiness.
• Analyse data to generate actionable insights for better results.
• Champion responsible AI and marketing automation best practices.

Skills

Loyalty programs

Business analysis

Data modeling

SQL

SFMC

CRM marketing

APIs & data pipelines

Agile delivery

Stakeholder management

AI & personalization

Tools

Snowflake

Salesforce Marketing Cloud

Job description

He aha ai tātou – Why us?

At One NZ we’re not just imagining the future, we’re building it. Our purpose? A better-connected Aotearoa New Zealand.

Kia renarena te taukaea i Aotearoa New Zealand.

Our ambition? To become the most AI-enabled telco on the planet. This isn’t just about our technology, It’s about you. We’re investing in our people like never before.... empowering them to grow, lead, and shape what’s next.

He aha ai tātou – Why us?

At One NZ we’re not just imagining the future, we’re building it. Our purpose? A better-connected Aotearoa New Zealand.

Kia renarena te taukaea i Aotearoa New Zealand.

Our ambition? To become the most AI-enabled telco on the planet. This isn’t just about our technology, It’s about you. We’re investing in our people like never before.... empowering them to grow, lead, and shape what’s next.

Through our AI School, access to world-class learning platforms, or career pathways that evolve with you, we create an environment where your curiosity thrives, and your skills accelerate.

Join us and be part of something extraordinary: connect with purpose and help redefine what’s possible.

Uia mai koe te pātai, he aha te mea nui o tēnei ao? Māku koe e ki atu he tangata, he tangata, he tangata.

“If you asked me, what is the greatest thing in this world, I would say it is people, it is people, it is people.”

Ko tō tūranga – your role

As the Senior Membership Solutions & Marketing Automation Analyst your role is to lead the definition and delivery of end-to-end Membership and Wallet solutions that improve customer value, engagement and operational effectiveness. You’ll collaborate across Membership, Data & AI, Technology, Marketing Automation and implementation partners to translate business opportunities and customer needs into scalable solutions. Combining deep Membership and Wallet expertise with business analysis, solution and data product design, customer journey design and delivery enablement, you’ll own solutions from discovery through implementation. You’ll also use Salesforce Marketing Cloud, SQL and Snowflake to design, deliver and optimise Membership and Wallet communications, while supporting reliable, governed and continuously improving journeys, automations, data assets and integrations.

Ko Tō Mahi – What You’ll Do

• Lead discovery workshops to turn Membership and Wallet opportunities and customer needs into implementable solutions.
• Own Membership and Wallet solution definition from discovery through implementation, validation and optimisation.
• Create functional solution designs, business rules, data mappings, logical data models and implementation requirements.
• Design end-to-end customer journeys and operational workflows across product, service and communications.
• Design, build, deploy and optimise multi-channel Membership and Wallet campaigns using Salesforce Marketing Cloud.
• Define audience eligibility, sequencing, personalisation, channel treatments and campaign measurement.
• Use SQL across SFMC and Snowflake for segmentation, diagnostics, QA, data transformation and analysis.
• Apply rigorous QA, peer review, UAT and business validation to support high-quality delivery.
• Partner with engineering teams and implementation partners on requirements, testing and implementation readiness.
• Analyse customer, campaign, Membership and Wallet data to generate actionable and repeatable insights.
• Champion responsible AI and Marketing Automation best practice while supporting capability uplift across the team.

Na Tōu Rourou - What You’ll Bring

• Deep understanding of Loyalty programs and campaigns, customer journeys and operational processes.
• Strong business analysis skills including workshops, requirements elicitation, business rules and acceptance criteria.
• Experience designing data products, logical data models, source-to-target mappings, processes and integrations.
• Strong SQL capability, across SFMC and Snowflake for segmentation would be a bonus
• Hands-on Salesforce Marketing Cloud experience within an enterprise environment would be beneficial.
• Experience of CRM or BTL marketing experience in a hands-on campaign management role.
• Understanding of data pipelines, automation logic, segmentation models, APIs and personalisation tooling.
• Experience using data, dashboards, reporting and AI-assisted analysis to improve quality and execution efficiency.
• Experience with Agile delivery, UAT, implementation partners, issue resolution and delivery readiness.
• Understanding of enterprise Data & AI architecture, governance, privacy and security requirements.
• Strong communication, stakeholder management, coaching and best-practice advocacy skills.
• Experience with Snowflake, Google products and personalisation tooling would be advantageous.

Nā Mātou Te Rourou – What You’ll Get

• One New Zealand is leading the way by ensuring you can have a truly balanced life. Most roles allow flexibility to work from home and flex your hours to enjoy work & whānau commitments.
• A fully subsidised Southern Cross health insurance cover for you and your family.
• Lifestyle leave, giving you the option to purchase an extra week or two of annual leave.
• Discounts on One New Zealand products, services and much more!

We are proudly Rainbow Tick certified and champion diversity of thought, perspective and background. Joining our whānau is more than starting a new job - it’s the beginning of a journey that will challenge and inspire you to play a role in something bigger.

Tū hikitia rā, tū hāpainga. Tū hāpainga, tū hikitia rā.

We stand to uplift, to support and to elevate others.