Senior Marketing Manager – CRM & Lifecycle Campaigns

TEKsystems; Auckland; Hybrid; NZD 90,000 - 130,000; Full time

Job summary

TEKsystems in Auckland is seeking an experienced Marketing Manager to join a high-performing team within a major financial services client. This hands-on role focuses on customer communications, CRM initiatives, and integrated campaigns across everyday banking and card products.

You will own end-to-end campaign delivery, work across email, CRM and social channels, and partner with analytics and stakeholders to drive acquisition, engagement and retention in a fast-paced, regulated environment.

Qualifications

• Strong experience in customer marketing, CRM, or lifecycle marketing.
• Proven success delivering end-to-end marketing campaigns.
• Hands-on experience with email marketing and direct customer communications.
• Experience across acquisition, engagement, retention, and lifecycle campaigns.
• Understanding of how CRM, digital, and traditional marketing channels work together within integrated campaigns.
• Experience working with customer data, segmentation, and campaign reporting.
• Strong stakeholder management and relationship-building skills.
• A proactive, accountable, and delivery-focused approach.
• Experience within financial services, banking, cards, payments, or other regulated industries is highly desirable.

Responsibilities

• Own and deliver customer marketing campaigns from briefing and planning through to execution, optimisation, and review.
• Develop and execute direct-to-customer communications across email, CRM, and social channels.
• Lead CRM and customer marketing activity supporting acquisition and growth campaigns.
• Partner with internal marketing teams to deliver integrated campaigns that align direct marketing with broader advertising activity.
• Deliver campaigns across both acquisition and customer lifecycle marketing programs.
• Use customer insights, campaign data, and performance metrics to develop targeted and effective communications.
• Work closely with analytics and data teams to define segmentation, audience selection, and campaign requirements.
• Coordinate campaign delivery across multiple stakeholders to ensure successful and timely execution.
• Create clear marketing and creative briefs and collaborate with creative, digital, and channel teams.
• Monitor campaign performance and identify opportunities to improve future activity.
• Manage multiple concurrent campaigns while maintaining strong attention to detail and ownership.

Skills

Customer marketing

CRM

Lifecycle marketing

Email marketing

Campaign management

Stakeholder management

Job description

TEKsystems in Auckland is seeking an experienced Marketing Manager to join a high-performing team within a major financial services client. This hands-on role focuses on customer communications, CRM initiatives, and integrated campaigns across everyday banking and card products.

You will own end-to-end campaign delivery, work across email, CRM and social channels, and partner with analytics and stakeholders to drive acquisition, engagement and retention in a fast-paced, regulated environment.