Senior Digital Planner

PHD Aotearoa NZ; Auckland; On-site; NZD 100,000 - 130,000; Full time

Job summary

PHD Aotearoa NZ is seeking a Senior Digital Planner to shape the future of digital media planning and activation for a major client. You will lead day-to-day client relationships and collaborate with cross-market teams.

The role emphasizes digital innovation, strategic recommendations, and coaching junior teammates, with opportunities to influence how campaigns are planned, bought and measured.

Qualifications

• 4–5+ years of digital media planning and buying experience within a media agency.
• Strong knowledge of digital channels and campaign trading processes.
• Ability to translate insights into strategic recommendations that drive business objectives.

Responsibilities

• Develop insight-led digital media strategies aligned with client objectives and budgets.
• Lead digital planning and campaign delivery, from start to finish.
• Collaborate with strategy and specialist teams to present recommendations.
• Build trusted client relationships and act as a strategic partner.
• Coach junior team members and support their development.
• Oversee campaigns, budgets, timelines and performance reporting.

Skills

Digital media planning

Strategic thinking

Client relationships

Campaign delivery

Budget management

Job description

Ready to take your digital media career to the next level? Join PHD Aotearoa and help shape the future of digital media planning and buying.

We're looking for a Senior Digital Planner who combines strong digital expertise with strategic thinking, commercial awareness and a passion for driving change. This is an opportunity to work with an ambitious client, collaborate across global markets and play a key role in transforming how digital media is planned, bought and activated.

If you're a proactive thinker who enjoys building trusted client relationships, challenging the status quo and helping others grow, we'd love to hear from you.

About the Role

This is an exciting opportunity to join a dedicated digital team working with a major client whose ambition is driving a fundamental transformation in how they approach marketing, media planning and buying.

With a strong focus on digital innovation and future-focused thinking, you'll help deliver best-practice digital media solutions that challenge traditional approaches and push performance forward. You'll work closely with senior digital leaders, client stakeholders and specialist teams to develop effective strategies, deliver measurable results and identify new opportunities for growth.

As a Senior Digital Planner, you'll take ownership of day-to-day client relationships, lead digital planning and campaign delivery, and act as a trusted partner to your clients. You'll also play an important role in coaching junior team members, sharing your expertise and contributing to the development of a high-performing digital team.

This is more than a traditional planning role. It's an opportunity to be proactive, challenge existing ways of working and help shape what the future of digital media looks like.

What You'll Be Doing

• Develop insight-led digital media strategies aligned with client objectives, budgets and business priorities.
• Identify trends, technologies and opportunities to improve campaign performance.
• Collaborate with strategy and specialist teams to deliver innovative solutions and present recommendations.
• Build trusted client relationships and act as a strategic partner, understanding their business and commercial objectives.
• Proactively identify growth opportunities, manage expectations and deliver high-quality client service.
• Oversee digital campaigns from planning through to implementation, optimisation and reporting.
• Manage campaign budgets, timelines and deliverables, using data and insights to improve performance.
• Coach and mentor junior team members, sharing knowledge and supporting their development.
• Lead by example, uphold PHD's values and contribute to a collaborative, inclusive culture and wider agency initiatives.

What You'll Bring

We're looking for an experienced digital media professional who combines strong technical knowledge with strategic thinking, commercial awareness and a collaborative leadership style.

You'll ideally bring:

• 4–5+ years of digital media planning and buying experience within a media agency.
• Strong knowledge of digital channels, media planning fundamentals and campaign trading processes.
• The ability to develop strategic, insight-led recommendations that connect digital activity to broader business objectives.
• Experience managing client relationships and confidently presenting recommendations to senior stakeholders.
• Strong analytical skills, with the ability to interpret data, identify opportunities and drive campaign performance.
• Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines.
• Commercial awareness, including an understanding of budgets, account profitability and media investment.
• Experience coaching or mentoring junior team members and supporting their development.
• The confidence to challenge ideas constructively, influence stakeholders and find solutions to complex problems.
• A proactive, future-focused mindset and a genuine interest in digital transformation, emerging technologies and innovation.

Why Join PHD?

• Help shape the future of digital media. Work with an ambitious client and contribute to the evolution of digital planning, buying and activation.
• Gain global exposure. Collaborate with teams across multiple markets and benefit from a globally connected operating model.
• Make a meaningful impact. Take ownership of client relationships, influence strategic decisions and help deliver measurable business outcomes.
• Develop your leadership skills. Coach junior colleagues, share your expertise and grow alongside experienced digital leaders.
• Keep learning and innovating. Be encouraged to challenge convention, explore new technologies and bring fresh thinking to your work.
• Be part of a great team. Join a supportive, inclusive environment where curiosity, collaboration and bold ideas are celebrated.

About PHD Aotearoa

We're proud to be an award-winning media agency known for delivering clients an unfair advantage. Our success comes from bringing together talented people, best-in-class services, innovative technology and a culture that encourages curiosity, collaboration and bold thinking.

As part of Omnicom, you'll benefit from the scale, expertise and global connections of one of the world's leading marketing and communications groups.

At PHD, we believe the best work happens when people challenge convention, share ideas and work together to create something better.

Our Values

Keep asking questions. Seek out new perspectives, ideas and viewpoints. Don't stop until you understand the why.

Find co-conspirators

We're better together. Support your work whānau, share ideas and look out for one another.

Unleash magic

Have the confidence to try, experiment and learn. Don't hold back from creating work you're proud of.

If you're an experienced digital planner ready for a new challenge, excited by transformation and motivated to help clients achieve more through digital media, we'd love to hear from you.

Join PHD Aotearoa and help us create the future of digital media.