Senior Campaigns Strategist for Student Recruitment

Victoria University of Wellington; Wellington; Hybrid; NZD 100,000 - 140,000; Full time

Job summary

Victoria University of Wellington is seeking an experienced Senior Adviser, Campaigns to join our Marketing and Digital Engagement team on a permanent, full-time basis.

You'll lead a portfolio of integrated recruitment campaigns targeting domestic school-leavers and connect prospective students with the University's world-class learning opportunities and vibrant student experience. This role blends strategic planning with performance-driven optimisation and agency management.

Qualifications

• At least 5-7 years’ experience developing and delivering integrated marketing campaigns with measurable outcomes.
• Strong experience working with media agencies, including briefing, planning, optimisation and performance management.
• Excellent stakeholder engagement and influencing skills, with the ability to provide trusted strategic advice.
• Strong analytical capability and experience using campaign reporting and insights to drive optimisation.
• Excellent communication, relationship management, and project delivery skills.

Responsibilities

• Lead the planning, delivery, and optimisation of an annual schedule student recruitment marketing campaigns.
• Provide expert marketing advice to stakeholders and influence campaign strategy and investment decisions.
• Build strong working relationships with media, creative, and digital agencies to maximise campaign performance and return on investment.
• Monitor campaign performance, analyse insights, and implement ongoing optimisations to improve results.

Skills

Campaign management

Stakeholder engagement

Data-driven decisions

Media planning

Analytical thinking

Communication

Relationship management

Project delivery

Job description

Victoria University of Wellington is seeking an experienced Senior Adviser, Campaigns to join our Marketing and Digital Engagement team on a permanent, full-time basis.

You'll lead a portfolio of integrated recruitment campaigns targeting domestic school-leavers and connect prospective students with the University's world-class learning opportunities and vibrant student experience. This role blends strategic planning with performance-driven optimisation and agency management.