Retail Area Manager - Auckland

VAPO; Auckland; On-site; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Company car

Phone

Laptop

Wellbeing allowance

Birthday PTO

Job summary

VAPO is seeking a Retail Area Manager to lead 12–15 stores across New Zealand. You will coach Store Managers, drive sales growth, and embed a customer-centric culture while streamlining daily operations on a 16-week cycle.

Ideal candidates bring 5–10 years FMCG leadership experience, strong Excel/Sheets skills, and a proven track record in retail growth with clear metrics. A people-first leadership style and autonomy are essential.

Qualifications

• Proven leadership and coaching of store managers.
• Experience driving retail growth with measurable results.
• Strong business acumen and customer-centric approach.

Responsibilities

• Oversee 12 to 15 stores across NZ on a 16 week cycle.
• Coach store managers to improve performance and processes.
• Embed customer-centric practices across touchpoints.

Skills

Leadership

Retail management

FMCG experience

Excel

Google Sheets

P&L formatting

Time management

Coaching

Customer-centric

Strategic autonomy

Tools

Excel

Google Sheets

Job description

We're on the lookout for an exceptional, people-first Retail Area Manager to lead, coach, and empower our Store Managers while driving sales growth across our stores!

About Us

At VAPO, we're on a mission to create a smoke-free Aotearoa through science-backed alternatives to smoking. Proudly NZ-owned, we lead with bold innovation, from running the country's first vape recycling scheme (VapeCycle) to delivering quality products and care.

As a Rainbow Tick certified employer and Retail Employer of the Year 2025 and 2026 finalist, we build workplaces where our people and communities truly thrive.

About The Role

The Retail Area Manager will oversee 12 to 15 stores across New Zealand on a 16 week call cycle. Bringing exceptional leadership and problem-solving skills, you will coach store managers to build performance, streamline daily processes, and embed a customer-centric focus across all touch points.

This is an exciting opportunity to make your mark in one of Aotearoa's fastest-growing retailers!

Who You Are

You're a commercially-minded retail leader who combines passion with strong business acumen. You're motivated by the success of your team, thrive on autonomy, lead with authenticity, and know how to build cultures that bring out the best in people.

You'll Also Bring:

• FMCG experience: 5-10 years within FMCG, leading high performing and fast moving teams
• Vaping Expertise: Product knowledge spanning both pod systems and advanced mod devices (preferred but not required).
• Analytical Sharpness: Strong attention to detail with proficiency in Excel / Google Sheets and experience formatting P&Ls.
• Proven Impact: A history of driving retail growth, backed by clear metrics and practical strategies.
• Strategic Autonomy: Exceptional time-management skills and the drive to self-motivate and run your territory effectively.
• Empowering Leadership: A solid, engaging leadership style that shapes positive culture and elevates team performance.

Why You'll Love Working Here

We believe in taking care of the people who power our success. Beyond joining a dynamic, supportive team that genuinely values its culture, you'll be set up with everything you need to hit the road and grow your career with us.

What We Offer

• A Competitive Package: A salary tailored to your experience, KiwiSaver, plus a monthly wellbeing allowance, company car, phone, and a laptop to keep you fully equipped on the road.
• Work-Life Perks: Paid time off to celebrate your birthday, along with a range of employee benefits.
• Growth & Culture: Clear pathways for internal career progression within an inclusive, fun, and high-performing workplace.
• Service IQ - Through our Service IQ partnership, you can earn nationally recognised NZQA qualifications while you work.