Product Marketing Manager

JobSpace; Christchurch; On-site; NZD 100,000 - 140,000; Full time

Job summary

Seequent in New Zealand is seeking a Product Marketing Manager to drive the marketing strategy for a portfolio of products. You will coordinate with global product and revenue teams, translate complex technical information into compelling positioning, and ensure the voice of the customer informs every decision.

Based in Christchurch or Vancouver, NZ, you will develop GTM plans, craft messaging, create content, and lead campaigns from concept to launch.

Qualifications

• 7+ years of experience in Product Marketing, preferably in B2B software or SaaS.
• Strong written and verbal communication skills.
• Ability to analyze customer and product insights to inform strategy.
• Experience leading go-to-market and product launch activities.

Responsibilities

• Develop and execute a dynamic product marketing strategy.
• Lead go-to-market plans and ensure successful product launches.
• Conduct in-depth customer, competitor, and market research.
• Collaborate with product, design, and regional teams for aligned execution.
• Craft clear product positioning and messaging for internal and external audiences.
• Create engaging content including briefs, white papers, and playbooks.
• Develop and maintain buyer personas and influence senior leadership.

Skills

Product Marketing

B2B SaaS

Market Research

Content Creation

Cross-functional Collaboration

Education

Bachelor's or higher in Business/Geosciences/Engineering or related field

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster. We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment. We operate in 145+ countries while proudly maintaining headquarters in New Zealand.

The Position

As a Product Marketing Manager, you will be the driving force behind our marketing strategy for your portfolio of products. You will play a critical role in connecting and collaborating across global product and revenue teams, transforming complex technical information into compelling positioning that differentiates Seequent from the competition and resonates with target audiences. From acquisition to retention, your work will ensure that the voice of the customer is at the heart of everything we do.

In this role, you will have the opportunity to:

• Develop and execute a dynamic product marketing strategy.
• Lead go-to-market strategies and ensure successful product launches.
• Conduct in-depth customer, competitor, and market research to inform marketing strategies.
• Collaborate across product, design, customer experience, and regional teams to ensure alignment on goals and cohesive execution of strategies.
• Craft clear and impactful product positioning and messaging.
• Collaborate with Digital and Field Marketing teams to deliver high-impact campaigns.
• Enable internal teams with consistent and effective communication of our product positioning and messaging.
• Create engaging content for both external and internal audiences, including solution briefs, white papers, and sales playbooks.
• Develop and maintain detailed buyer personas.
• Contribute to product naming and commercialisation decisions.
• Collaborate with Product Management and Customer Marketing to implement strategies that drive product adoption, usage, and customer retention

To be successful in this role, you should have:

• 7+ years of experience in Product Marketing, preferably in B2B software or SaaS.
• A degree in business, geosciences, engineering, or a related field.
• Strong understanding of B2B buyer personas and customer journeys.
• Excellent written and verbal communication skills.
• Strong project management skills to oversee marketing campaigns and product launches.
• Ability to analyse customer and product insights to make data-driven decisions.
• Creative and strategic thinking with a willingness to try new things.
• Strong interpersonal skills to collaborate with cross-functional teams and manage external vendor relationships.
• Ability to build rapport with and influence senior leaders.

Additional Information

The role is an office-based position based in either Vancouver or Christchurch, NZ. There may be a requirement, from time to time, to travel internationally and attend meetings outside of standard work hours in order to connect with peers in other time zones.

Our Commitment to Equity, Diversity, and Inclusion

At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all.

Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don't tick every box. We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team!