Performance Marketing Manager (6 Months Fixed Term)

Kami; Auckland; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

People-first employer

Learning opportunities

Udemy access

Global impact on education

Job summary

Kami in Auckland is seeking a skilled performance marketing manager for a 6-month fixed-term parental leave cover. You will lead data-driven marketing strategies across paid, owned and partner channels, from awareness to conversion, with a hybrid working pattern at our modern Auckland office.

Collaborate with in-house teams, optimise funnels and develop dashboards to demonstrate ROI. The role requires SaaS marketing experience, proficiency in GA4/GTM/Looker, and a hands-on approach to landing

Qualifications

• Experience in a performance marketing SaaS role.
• Proficiency in GA4, GTM, Looker, and other analytics/testing platforms.
• Experience building landing pages and lead gen flows in Wordpress (or other CMS).
• Demonstrated success in running integrated campaigns across digital channels, including Meta, YouTube, LinkedIn, SEM, SEO.

Responsibilities

• Own performance marketing strategy including paid media and funnel campaigns.
• Collaborate with in-house teams to build and execute tactics.
• Execute performance initiatives across paid, owned and shared channels to improve ROI.
• Develop dashboards to track performance and communicate insights.
• Experiment and push boundaries with technology and channels to improve funnel metrics.

Skills

GA4

Google Tag Manager

Looker

WordPress

Tools

Wordpress

Job description

About KamiKami is a thriving organisation filled to the brim with talented, creative, and passionate people! It’s hard not to love what you do when our leading digital classroom platform offers meaningful solutions to over 70 million users worldwide, empowering students and supporting teachers!

You’ll be joining at a pretty magical time. Kami’s user base is growing by the day. With over 170 team members across the world, we couldn’t be prouder of the accomplishments and milestones we’ve achieved to date. Now, this is your chance to join our team and become an integral member of Kami’s growth, while shaping your own future (and having fun doing it)!

The Opportunity

We are on the hunt for a skilled performance marketing manager to lead Kami's channel performance strategies. Reporting to the Head of Digital, this role presents an excellent opportunity to hone your performance marketing expertise and drive positive business impact. The ideal candidate lives and breathes data-led decision making, experimentation and channel optimisation from awareness all the way through to conversion. This opportunity is a 6-month fixed-term contract, covering parental leave. This opportunity is based in our fully renovated Auckland office We have a hybrid arrangement of Mondays, Wednesdays and Fridays in office. Tuesdays and Thursdays are work from home.

What You’ll Do

Strategise

• You’ll own the performance marketing strategy which will include always on paid media, targeted full and partial funnel campaigns, CRO and SEO performance. This means building an intimate knowledge of our channels, data and customers to optimise performance.

Collaborate

• Behind a great performance marketer is a great team, so you’ll draw on the skills of our in-house social media, creative and content teams, the customer knowledge of our sales and customer success teams, and technical know-how of our data and engineering teams to build and execute compelling performance tactics.

Execute

• You’ll execute performance initiatives across paid, owned and shared channels based on your deep understanding of our funnel metrics and the levers to improve them. Implementing and leveraging the right tooling, you’ll work across channels to build contextual and connected customer journeys that return positive ROI.

Optimise and analyse

• Optimising and analysing performance is your happy place. You love experimentation and learning about what makes our customers tick. You’ll own a structured experimentation framework, and be given the space to test and learn. To track and optimise performance, you’ll build dashboards showing performance and the impact you’re making. You’ll be a pro at simplifying and communicating data to a wider team.

Innovate

• Sometimes you need to swing big - we have appetite for it. You’ll be curious and want to push the boundaries on how we can use technology and channels to supercharge our funnel metrics.

What You’ll Bring

• Experience in a performance marketing SaaS role.
• Proficiency in GA4, Google Tag Manager, Looker, and other relevant analytic and testing platforms.
• Experience building landing pages and lead gen flows in Wordpress (or other CMS)
• Demonstrated success in running integrated campaigns and improving performance across various digital channels, including major ad platforms (Meta, YouTube, LinkedIn, SEM etc.), website and SEO.
• Strong analytical mindset with the ability to build informative dashboards and a focus on continuous improvement.
• Ability to lead projects from ideation and development through to execution and reporting.
• Collaborative team player with strong communication skills and agile approach.
• Exceptional attention to detail and organizational skills.

Why Kami?

We’re building a high performance, best in class team to help capitalize on our exciting momentum, and continue scaling Kami's magic and making a difference to schools, students, and teachers. With Kami, you’ll have

• Apeople-firstemployer that is on an inspiring mission to build the future of education while changing the lives of millions
• High calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals
• Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more
• A strong mission; the satisfaction of knowing you’re not only helping modern-day superheroes, aka teachers but also helping them shape the minds of future generations all across the globe
• Happy customers: Helping thousands of schools worldwide through the digital transformation of education for the 21st century. Just read our reviews.

• Huge potential: Already used by70M users in 175 countries. One of the most popular and fastest-growing EdTech platforms worldwide.