NZ-based Digital Marketing Pro: CRM & Paid Media

Aotearoa New Zealand Association of Social Workers; Auckland; On-site; NZD 60,000 - 75,000; Full time

Job summary

GBC Wellness Brands is seeking a hands-on Digital Marketing Coordinator in New Zealand to own email/CRM execution and paid media across four wellness brands. You will build campaigns in Klaviyo, optimise automated flows and manage Meta/Goolge Ads campaigns to drive revenue.

You’ll coordinate across channels, maintain lists and reporting, and work closely with design teammates to deliver assets on time. A minimum 3 years in digital marketing or CRM and NZ work eligibility are essential.

Qualifications

• Minimum 3 years' experience in digital marketing, ecommerce or a CRM/email marketing role.
• Working knowledge of Klaviyo or a similar ESP (Mailchimp, Omnisend); Klaviyo experience strongly preferred.
• Working knowledge of Meta Ads Manager and Google Ads (campaign build and day-to-day management level).
• Comfortable managing multiple brands or projects concurrently, and following briefs closely.
• Right to work in New Zealand.

Responsibilities

• Build, schedule, QA and send EDM campaigns across all brands in Klaviyo, including bundle launches, promotions, price-change communications and seasonal sends.
• Build, test and continually optimise automated flows: welcome series, abandoned cart, browse abandonment, post-purchase, replenishment and sunset/win-back.
• Manage list segmentation and hygiene, and monitor deliverability, open, click and unsubscribe trends.
• Build, launch and manage Meta (Facebook/Instagram) and Google Ads campaigns across brands.
• Set up and QA conversion tracking (Meta Pixel, Google Ads conversion actions) for new campaigns and landing pages.
• Maintain audience and retargeting lists, manage negative keyword lists, and roll out new ad creative on brief.
• Monitor day-to-day campaign performance and flag under-performing ads, audiences or keywords for review.
• Build, manage and execute the marketing calendar, bundle and promotional campaigns end-to-end, coordinating email, paid and other marketing channels.
• Brief in and work with design resources to get campaign assets delivered on time.
• Support seasonal, clearance and best-before-end (BBE) campaign rollouts.
• Compile monthly performance reporting for email and paid channels.
• Contribute channel data into the monthly brand performance report.
• Manage content creator and ambassador logistics, briefs and content pipelines.

Skills

Email marketing

Paid media management

Klaviyo experience

Right to work NZ

Tools

Klaviyo

Mailchimp

Omnisend

Meta Ads Manager

Google Ads

Job description

GBC Wellness Brands is seeking a hands-on Digital Marketing Coordinator in New Zealand to own email/CRM execution and paid media across four wellness brands. You will build campaigns in Klaviyo, optimise automated flows and manage Meta/Goolge Ads campaigns to drive revenue.

You’ll coordinate across channels, maintain lists and reporting, and work closely with design teammates to deliver assets on time. A minimum 3 years in digital marketing or CRM and NZ work eligibility are essential.