Marketing Specialist

Wide Open Distributors; Rotorua; On-site; NZD 60,000 - 90,000; Full time

Job summary

Wide Open Distributors in Rotorua, NZ, is seeking a Marketing Specialist to develop campaigns, craft content, and manage social media and EDMs. You’ll coordinate campaigns, launches, and events while aligning global brand guidelines with the NZ market.

You’ll bring a tertiary marketing qualification and at least 2 years’ experience in digital marketing, with strong copywriting, CMS, Shopify, and analytics skills. An understanding of mountain biking culture is a plus.

Qualifications

• A tertiary qualification in marketing, communications, or media arts.
• Minimum of 2 years' experience in a marketing role.
• Strong understanding of digital marketing, including SEO, social media, paid advertising, website traffic growth and customer engagement.
• Experience planning, coordinating, and executing marketing campaigns, product launches, events, and seasonal campaigns.
• Strong copywriting skills with the ability to adapt messaging across different brands, products and audiences.
• Confident creating engaging content and marketing assets, including EDMs, social media content, photography, video editing, banners, and other digital and print marketing collateral.
• Proficient with Microsoft Office, Adobe Creative Suite, content management systems, and digital marketing platforms such as Meta Business Suite, Meta Ads Manager, Google Analytics, and scheduling tools.
• Experience using Shopify, including product management and content updates.
• Strong analytical and reporting skills, with the ability to measure and optimise campaign performance.
• Confidence adapting global brand strategies, guidelines, and creative assets for the NZ market.
• Experience coordinating photographers, videographers, content creators, ambassadors or other creative partners.
• Strong relationship-building skills with retailers, brand and event partners.
• Highly organised, efficient, accurate, and able to manage multiple priorities and deadlines.
• An understanding of the mountain biking industry and cycling culture would be an advantage.

Responsibilities

• Develop and deliver marketing campaigns across channels.
• Create engaging content and marketing assets for EDMs, social media, photography, and video.
• Manage social media, CMS content, and marketing scheduling.
• Coordinate marketing projects, events, product launches, and seasonal campaigns.
• Analyse campaign performance and report on insights to optimise impact.
• Adapt global brand guidelines for the New Zealand market.
• Coordinate partners, photographers, videographers, and ambassadors.

Skills

Digital marketing

SEO

Social media

Paid advertising

Copywriting

Content creation

CMS

Google Analytics

Shopify

Campaign planning

Photography

Video editing

Ambassador coordination

Retail relationships

Organisational skills

Education

Marketing qualification

Tools

Meta Business Suite

Meta Ads Manager

Google Analytics

CMS

Microsoft Office

Adobe Creative Suite

Shopify

Job description

At Wide Open, we partner with leading global cycling brands to bring premium products to New Zealand. Based in Rotorua, the heart of New Zealand mountain biking, we're passionate about the industry and community we support.

We're looking for a talented and creative Marketing Specialist to join our team. This is a varied role where you'll develop and deliver marketing campaigns, create engaging content, manage social media and EDMs, and coordinate marketing projects.

A tertiary qualification in marketing, communications, or media arts

Minimum of 2 years' experience in a marketing role

Strong understanding of digital marketing, including SEO, social media, paid advertising, website traffic growth and customer engagement

Experience planning, coordinating, and executing marketing campaigns, product launches, events, and seasonal campaigns

Strong copywriting skills with the ability to adapt messaging across different brands, products and audiences

Confident creating engaging content and marketing assets, including EDMs, social media content, photography, video editing, banners, and other digital and print marketing collateral

Proficient with Microsoft Office, Adobe Creative Suite, content management systems, and digital marketing platforms such as Meta Business Suite, Meta Ads Manager, Google Analytics, and scheduling tools

Experience using Shopify, including product management and content updates

Strong analytical and reporting skills, with the ability to measure and optimise campaign performance

Confidence adapting global brand strategies, guidelines, and creative assets for the NZ market

Experience coordinating photographers, videographers, content creators, ambassadors or other creative partners

Strong relationship-building skills with retailers, brand and event partners

Highly organised, efficient, accurate, and able to manage multiple priorities and deadlines

An understanding of the mountain biking industry and cycling culture would be an advantage

If you're a motivated, organised, and adaptable marketing professional looking to build your career in the cycling industry, we'd love to hear from you.