Marketing Specialist — Digital Campaigns & Content

Wide Open Distributors

Rotorua

On-site

NZD 60,000 - 90,000

Full time

11 days ago

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Job summary

Wide Open Distributors in Rotorua, NZ, is seeking a Marketing Specialist to develop campaigns, craft content, and manage social media and EDMs. You’ll coordinate campaigns, launches, and events while aligning global brand guidelines with the NZ market.

You’ll bring a tertiary marketing qualification and at least 2 years’ experience in digital marketing, with strong copywriting, CMS, Shopify, and analytics skills. An understanding of mountain biking culture is a plus.

Qualifications

A tertiary qualification in marketing, communications, or media arts.
Minimum of 2 years' experience in a marketing role.
Strong understanding of digital marketing, including SEO, social media, paid advertising, website traffic growth and customer engagement.
Experience planning, coordinating, and executing marketing campaigns, product launches, events, and seasonal campaigns.
Strong copywriting skills with the ability to adapt messaging across different brands, products and audiences.
Confident creating engaging content and marketing assets, including EDMs, social media content, photography, video editing, banners, and other digital and print marketing collateral.
Proficient with Microsoft Office, Adobe Creative Suite, content management systems, and digital marketing platforms such as Meta Business Suite, Meta Ads Manager, Google Analytics, and scheduling tools.
Experience using Shopify, including product management and content updates.
Strong analytical and reporting skills, with the ability to measure and optimise campaign performance.
Confidence adapting global brand strategies, guidelines, and creative assets for the NZ market.
Experience coordinating photographers, videographers, content creators, ambassadors or other creative partners.
Strong relationship-building skills with retailers, brand and event partners.
Highly organised, efficient, accurate, and able to manage multiple priorities and deadlines.
An understanding of the mountain biking industry and cycling culture would be an advantage.

Responsibilities

Develop and deliver marketing campaigns across channels.
Create engaging content and marketing assets for EDMs, social media, photography, and video.
Manage social media, CMS content, and marketing scheduling.
Coordinate marketing projects, events, product launches, and seasonal campaigns.
Analyse campaign performance and report on insights to optimise impact.
Adapt global brand guidelines for the New Zealand market.
Coordinate partners, photographers, videographers, and ambassadors.