Marketing Specialist

Toyota; Palmerston North; Hybrid; NZD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Discretionary bonuses

Staff discounts

People-centric culture

Job summary

Toyota New Zealand is seeking a Marketing Specialist to join the Marketing team at our Head Office in Palmerston North. You will help turn strategy into product campaigns, coordinating with internal teams, agencies and external partners from briefing to delivery and campaign reporting.

You’ll bring energy, curiosity and a proactive mindset, delivering campaigns that align with Toyota’s brand and drive customer engagement across channels.

Qualifications

• 3+ years in marketing coordination/marketing project management
• A relevant tertiary qualification (Marketing or Communications) is ideal but not essential
• Experience leading cross-functional marketing initiatives & managing external agency relationships
• Able to manage multiple priorities & deadlines
• Competence in MS Office suite, with an interest in using AI tools to improve productivity

Responsibilities

• Project managing marketing campaigns & projects from planning & briefing through to execution, delivery, reporting & continuous improvement.
• Planning & delivering connected content for product campaigns, coordinating production, approvals, publishing & performance reporting across relevant Toyota channels.
• Bringing internal teams, agencies & external partners together to deliver great outcomes.
• Delivering campaign activity & assets across relevant Toyota owned & paid media channels, ensuring alignment with Toyota’s brand guidelines & objectives.
• Using customer, media, website & product performance data to optimise activity & inform future recommendations.
• Contribute to Toyota Store communications, & other exciting initiatives across the business.

Skills

Marketing coordination

Marketing project management

Cross-functional collaboration

Agency relationship management

Deadline management

Education

Marketing or Communications degree

Tools

MS Office

AI tools

Job description

Love seeing great marketing come to life? This could be the opportunity you’ve been waiting for!

Reporting to the Manager – Toyota Product, Brand & Retail, this is an exciting opportunity to join Toyota New Zealand’s Marketing team at their Head Office in Palmerston North and help deliver product campaigns, connected content and integrated marketing activity for one of the country’s most recognised brands.

Think of Marketing as the hub of the business, where ideas, people and opportunities connect. The team brings together product, brand and retail campaigns, to create memorable marketing.

As our Marketing Specialist, you’ll be right in the middle of it.

You’ll help turn strategy and ideas into product campaigns that customers actually see and experience. Working across internal teams, agencies and external partners, you’ll take projects from briefing and planning through to delivery and campaign reporting.

This is a role for someone who loves variety, enjoys bringing people together and gets real satisfaction from seeing a project go from an idea on a page to something out in the world.

Responsibilities will include:

• Project managing marketing campaigns & projects from planning & briefing through to execution, delivery, reporting & continuous improvement.
• Planning & delivering connected content for product campaigns, coordinating production, approvals, publishing & performance reporting across relevant Toyota channels.
• Bringing internal teams, agencies & external partners together to deliver great outcomes.
• Delivering campaign activity & assets across relevant Toyota owned & paid media channels, ensuring alignment with Toyota’s brand guidelines & objectives.
• Using customer, media, website & product performance data to optimise activity & inform future recommendations.
• Contribute to Toyota Store communications, & other exciting initiatives across the business.

About You:

You’re one of those people who makes things happen!

Motivated, organised and naturally proactive, you enjoy taking ownership, creating momentum and keeping everyone connected as a project moves forward. You’re great with a timeline and can confidently juggle several priorities without losing sight of the detail. You’re also a genuine collaborator. You enjoy working with different personalities, teams and external partners, building strong relationships and creating the synergy needed to turn a good idea into a great result.

Most importantly, you’ll bring energy, curiosity and a positive attitude. You’re someone who wants to contribute, learn and continually look for ways to make the next campaign or project even better.

To be successful you will need:

• 3+ years’ experience in marketing coordination/marketing project management,
• A relevant tertiary qualification (Marketing or Communications) is ideal but not essential
• Experience leading cross-functional marketing initiatives & managing external agency relationships
• Able to manage multiple priorities & deadlines
• Competence in MS Office suite, with an interest in using AI tools to improve productivity

We are proud to offer:

• Fantastic job security
• Southern Cross Health insurance
• Discretionary staff bonuses
• Staff discounts across our range of products
• Opportunity to work in an organisation where people are at the heart of everything we do

So who are we?

Toyota New Zealand is a wholly owned subsidiary of Toyota Motor Corporation, Japan and in 2025 celebrated 38 years of vehicle market leadership in NZ. As the leading automotive brand in NZ, Toyota is focused on winning the hearts of NZ through exceptional customer experience & mobility for all. Toyota aims to make mobility available to everyone through accessible, affordable and safe innovation and technology that enhances New Zealanders’ lives.

At Toyota NZ we celebrate diversity. We are proud to be an employer committed to equal opportunity & supporting individuals from all walks of life. Toyota NZ is also committed to providing access, equal opportunity & reasonable accommodation for individuals with disabilities. If you have special requirements that would help you put your best foot forward in the recruitment process, please let us know in your application message.

What next?

Ready to join the hub of the action? If you’re excited by variety, love the challenge of bringing multiple moving parts together & want the satisfaction of seeing your work come to life with an iconic NZ brand, we’d love to hear from you.