Marketing Lead - Home Care
ZURU
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Benefits offered by this job
Job summary
ZURU Edge seeks a strategic Marketing Leader to define and execute the global Home Care marketing strategy from Auckland. You will steer a multi-brand portfolio, balance short-term commercial performance with long-term equity, and build a high-performing global team across markets.
You’ll lead brand, media and trade marketing, collaborate with Sales and cross-functional partners, and drive innovation with AI tools while expanding the portfolio to new brands and channels.
Qualifications
- 10-12+ years brand marketing experience, preferably in global FMCG.
- Experience in consumer goods/retail with Home Care or laundry knowledge.
- Strong foundations in strategic planning, media and digital strategy, insights.
- Experience leading multi-brand trade marketing end-to-end.
- Proven ability to lead, motivate and grow high-performing teams.
- Hands-on collaborator capable of 0-to-1 launches across regions.
Responsibilities
- Define and lead the global marketing strategy for ZURU Edge Home Care.
- Act as strategic steward for portfolio with differentiated positioning.
- Lead brand and media planning across marketing ecosystems in Tier 1 markets.
- Cascade strategy to Tier 2/3 markets with impactful deployment.
- Build and manage annual marketing budgets with prioritization.
- Lead and develop a high-performing marketing team.
- Collaborate with Sales/Commercial to support retail growth and launches.
- Guide trade marketing and shopper strategies aligned with brand DNA.
- Champion AI-driven marketing, trend analysis, and performance tracking.
Skills
Tools
Job description
If you’re an entrepreneurial brand builder who loves turning big ideas into global FMCG brands, this is your opportunity to pioneer ZURU Edge’s newest vertical and build something from the ground up!
About ZURU
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Role Purpose & Overview Serving as the strategic marketing leader for ZURU Edge’s Home Care vertical, this role requires a strategic, commercially minded, creatively driven and culturally attuned Marketing Leader.
In this role, you will lead the global marketing strategy across ZURU Edge’s Home Care brand portfolio, with one brand already in market and a pipeline of three further brands preparing to launch.
You’ll build each into a category-defining brand, while shaping a high-performing global marketing function across brands already on shelf and brands yet to exist. This is a pivotal leadership role for a high-level brand builder and 0-to-1 launcher who wants to build a high-performing global team and deliver excellence across every marketing touchpoint.
Roles & Responsibilities
Define and lead the global marketing strategy across ZURU Edge’s Home Care portfolio –from the in-market brand to new brands moving through concept, positioning and launch ensuring each builds long-term equity while delivering short-term commercial performance
Act as the strategic steward of the portfolio, ensuring clear, differentiated positioning and consistency for every brand across consumer and retail channels and all brand touchpoints from packaging and campaigns, to retail and digital experiences.
Lead all brand and media planning across all facets of the marketing eco-system with focus on your Tier 1 Markets as priority,
Strategically manage and execute how this is then cascaded through to Tier 2 and Tier 3 markets respectively and deployed in impactful ways.
Build, rationalize and manage annual marketing budgets across the portfolio, ensuring clear and principled strategic prioritization + disciplined investment across brands and touchpoints
Build and lead a high-performing marketing team that consistently delivers excellence to internal and external stakeholders, by:
Coaching, mentoring and developing existing team members to create a culture for high performance, creative excellence and operational efficiency.
Setting clear expectations and empowering team members through strong process, role clarity and creative inspiration, driving momentum across marketing and cross functional teams.
Overseeing team workflow in line with wider business priorities.
Proactively anticipate growth needs for the Home Care marketing team as new brands come online, leading all recruitment and building a pipeline for future talent.
Contribute to knowledge-sharing and capability building across the wider ZURU marketing community
Work closely with Sales and Commercial to ensure brand plans support retail growth, align with launch calendars, and deliver against retailer priorities
Partner with our largest accounts, ensuring our marketing execution (both shopper and ATL), delivers against our KPIs and focal points.
You guide trade marketing and shopper strategies, ensuring they align with brand platforms and brand DNA and will successfully drive conversion at shelf and online
Actively contribute to cross-pollination across verticals, sharing insights, tools, and strategies that benefit the broader ZURU ecosystem
Champion the integration of emerging technologies and AI tools to enhance content development, trend analysis, performance tracking, influencer vetting, and output across the marketing function
Lead a test-learn-scale approach to continuously elevate marketing effectiveness and agility across all workstreams
Leverage platforms such as GWI, Google Insights, Nielsen, Numerator, TikTok, and Tracksuit to inform brand strategy, campaign strategy and to build sophisticated media and audience segmentation plans
What You'll Bring
10-12+ years brand marketing experience from brand or agency roles, ideally including time with a global FMCG house experience
Experience in consumer goods or retail, with category knowledge of home care and/or laundry, and an understanding of fast-paced, commoditised categories
Solid foundations of all core tenants of marketing: strategic planning, media & digital strategy, consumer insights & understanding, social media and content
Experience building & executing trade marketing strategies end-to-end, across a multi-brand portfolio
Established people and team leader, with a proven ability to lead, motivate and grow a team of high performers across multiple brand teams
Hands‑on, cross‑functional collaborator with experience taking brands from 0-to-1 launch through to scale, globally
Exceptional storytelling and communication skills, with the ability to inspire teams and stakeholders around a shared portfolio vision
Ability to accurately manage & drive ROI from marketing budgets across a multi-brand portfolio
Thrive in a fast‑paced, start‑up culture, with a curiosity to test new ways of approaching things
Excited to work cross functionally, including with global teams across US, EU, AU and more
You're excited to contribute to our office culture! This is based in the Auckland office of ZURU.
LIFE@ZURU
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
Culture for Growth
Health Benefits
Global Opportunities
Surrounded by an A Player Team
Competitive Remuneration
Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow
https://zuru.com/ | #LI-JK1
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
