Senior Digital Specialist

ZURU; Auckland; On-site; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Culture for Growth

Health Benefits

Global Opportunities

A-Player Team

Fresh fruit & coffee

Job summary

Senior Paid Media at ZURU Edge will drive global media activation across multiple verticals, delivering efficient and strategic campaigns for the brand portfolio. You’ll own campaign execution and work closely with in‑house media, analytics and brand teams to ensure objectives are met.

You will partner with TikTok, YouTube, Meta, The Trade Desk and other platforms, leading test-and-learn initiatives and collaborating with our India team to scale campaigns globally while maintaining high

Qualifications

• 4+ years of experience in Digital Marketing or Media
• Experience with Facebook Business Manager, The Trade Desk, Google ad products and TikTok Ads Manager
• Foundations in Media Buying, Activation, or Programmatic
• Openness to listen, learn and adapt
• Strong presentation skills and ability to manage multiple stakeholders
• Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively
• Strong attention to detail with ability to manage multiple tasks and projects simultaneously
• Willingness to take responsibility and be accountable for the work of the team

Responsibilities

• Build pathway for ZURU Edge’s media team and develop new processes, platforms and buying strategies; align with Media Planning, Data & Analytics, and Brand Marketing to deliver objectives
• Grow, learn and make an impact within a fast-paced global company
• In-house media, marketing and data teams to drive business results
• Own and maintain the media buying strategy for ZURU Edge brands; collaborate across Auckland and India offices for efficient campaign execution
• Create, execute and optimise digital paid media campaigns with test-and-learn; coordinate with India for flawless setup and global delivery
• Present and report campaign performance with the Media Planning team to Brand Marketing; share learnings across ZURU
• Execute campaigns across Facebook, Instagram, Google, TikTok, Walmart, Target, The Trade Desk and other platforms to hit KPIs
• Challenge current processes to adopt new platforms, processes and tech
• Grow relationships with tech partners

Skills

Digital Marketing

Media Buying

Programmatic

Presentation skills

Stakeholder management

Multitasking

Tools

Facebook Business Manager

The Trade Desk

Google Ads

TikTok Ads Manager

Job description

We’re looking for a Senior Digital Specialist ready to take media activation global with ZURU Edge!

About ZURU

ZURU exists to disrupt industries and challenge the status quo through radical innovation and automation. ZURU Toys reimagines play, ZURU Tech is building the next construction revolution, and ZURU Edge pioneers next-generation FMCG brands for modern consumers.

Founded in 2003 by Nick and Mat Mowbray (EY Entrepreneur of the Year, World Entrepreneur Hall of Fame), ZURU has grown to a team of over 5,000 across more than 30 countries.

Our toy brands, including Bunch O Balloons, Mini Brands, X-Shot, Rainbocorns, and Smashers, are some of the most recognised in the world. Our FMCG brands include MONDAY Haircare, Rascals, BONKERS, and Gumi Yum Surprise.

Role purpose

This Senior Paid Media role will drive excellence across our global media buying efforts on ZURU Edge brands, managing campaign executions and operations excellence across a portion of our five key verticals: baby, beauty, home care & wellness, pet, and confectionery.

This role will drive performance across all global markets, including the United States, United Kingdom, and New Zealand, ensuring campaigns are strategic, efficient, and results-driven.

A key part of the role is delivering efficient and effective results to our brand marketing teams within TikTok, YouTube, Meta, The Trade Desk, and other emerging digital platforms such as retail media and programmatic DOOH opportunities. The ideal candidate has fine‑tuned hands on keyboard experience that will elevate their position to collaborate closely with tech partners, insights teams, and inventory suppliers, playing a critical role in shaping ZURU Edge’s media buying strategy, test and learn agenda and innovation roadmap.

Roles & Responsibilities

• You will help to build the pathway for ZURU Edge’s best‑in‑class media team including the development and implementation of new processes, platforms and buying strategies essential to success will be the relationships built with the Media Planning team, Data and Analytics team and our Brand Marketing teams to ensure all campaigns ladder up and deliver on business objectives.

• This role presents an incredible and unique opportunity to grow, learn and make an impact within a fast‑paced future‑thinking global company.

• Our media, marketing and data teams are all in‑house which provides an opportunity to learn about all elements of the company and apply your knowledge to drive business results.

• Own and maintain the media buying strategy for a portion of ZURU Edge brands and work collaboratively within the Media Buying team, ensuring seamless communication and alignment across team members in both Auckland and India‑based offices to drive efficiency, accuracy and consistency in campaign execution.

• Create, execute and optimise digital paid media campaigns, with a heavy focus on test and learns, and working with our India team to ensure flawless setup pacing, and delivery of campaigns globally.

• Drive the presentation and reporting of campaigns performance in conjunction with the Media Planning team to the brand teams and cross‑pollinating key learnings across the ZURU business.

• Drive campaign execution to meet key performance metrics across Facebook, Instagram, Google, TikTok, Walmart, Target, The Trade Desk other relevant platforms.

• Challenge the current ways of working to drive new platform, process and technology adoption.

• Grow your relationship collaboratively and progressively with tech partners.

Skills & Experience

• 4+ years’ experience in Digital Marketing or Media

• Experience working with Facebook Business Manager, The Trade Desk, Google ad products and TikTok Ads Manageris optimal, with experience in at least one essential.

• You’ve built strong foundations in Media Buying, Activation, or Programmatic, and now you’re ready to take the next step to level up your career

• Openness to listen, learn and adapt to always do better

• Strong presentation skills and the ability to manage multiple stakeholders across teams

• Comfortable sharing opinions in a productive manner

• Ability to multi‑task, take initiative, prioritise, stay organised, and manage time effectively

• Strong attention to detail with the ability to manage multiple tasks and projects simultaneously.

• Willingness to take responsibility and accountable for the work of the team

LIFE@ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions: ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

At ZURU, we have cultivated a high‑performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER

• Culture for Growth

• Health Benefits

• Global Opportunities

• Surrounded by an A Player Team

• Lots of fresh fruit, coffee, pals fridge and more

ZURU – Reimagining tomorrow

https://zuru.com/ | #LI-JK1