Marketing Manager

Super Group (SGHC); Auckland; Remote; NZD 100,000 - 150,000; Full time

Benefits offered by this job

Supergrowth learning program

Performance feedback tool

Employee Assistance Programme

Job summary

Super Group in New Zealand is seeking a Marketing Manager to lead the country’s marketing strategy, overseeing acquisition, engagement and retention across channels. You’ll manage budgets, forecast performance, and collaborate with local and central teams to align with business goals.

Reporting to the Head of Country - NZ, you’ll mentor the local marketing team, optimize campaigns, and build partnerships to fuel growth.

Qualifications

• Bachelor’s degree in marketing, business or communications.
• 5+ years' marketing experience with campaign management.
• Strong digital marketing and SEO knowledge.
• Experience in the New Zealand market.
• Excellent stakeholder management and communication.
• Data-driven mindset with strong analytical skills.
• Ability to work cross-functionally in a remote environment.
• Experience managing third-party agencies and external partners.

Responsibilities

• Develop and execute marketing strategies to drive acquisition, engagement and retention.
• Manage marketing budgets, forecasting and performance.
• Collaborate with local and central teams to align with business objectives.
• Lead and mentor local marketing and acquisition team.
• Track and analyse campaign performance and provide optimisation insights.
• Prepare detailed reports for stakeholders with data-driven insights.
• Build relationships with partners to drive growth alongside central channels.
• Drive TV strategy for NZ entry to increase awareness and acquisition.

Skills

Marketing strategy

Digital marketing

SEO knowledge

Stakeholder management

Data analysis

Agency management

Remote collaboration

New Zealand market

Education

Bachelor's degree in marketing/business/communications

Job description

Job title: Marketing Manager

Department: Country Management

Reporting to: Head of Country - NZ - Auckland

Who we are

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As our Marketing Manager you will play a pivotal role in developing and executing marketing strategies that drive user acquisition, engagement and retention. This role involves managing marketing budgets, forecasting and performance. The successful candidate will work both with local and central teams ensuring the alignment with business objectives and delivering measurable results. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

• Annual marketing budget and forecast review
• Developing and managing comprehensive marketing strategies to drive customer acquisition and retention
• Overseeing allocation and managing of annual and monthly budgets
• Leading and mentoring local marketing and acquisition team with a high-performance environment
• Tracking and analysing the performance of marketing campaigns providing insights and recommendations in optimisations
• Preparing detailed reports for key stakeholders, presenting data -driven insights to inform strategic decision-making
• Creating and nurturing key relationships both with existing and new partners to generate growth alongside a centralised acquisition channel
• Approving commercial negotiations and onboarding new marketing deals
• Working operationally in all marketing channels within the business to optimise the ROI for the market and ensure best practise
• Working with the acquisition marketing administrators to ensure that core processes are adhered to
• Working across departments to align country strategy and meet business objectives.
• Supporting Head of Country/Central acquisition teams’ budget and operational cost control to achieve ROI requirements for the business
• Driving key processes such as conversion, product enhancements and marketing offers forward, as well as working closely with the wider team
• Developing a TV strategy for our entry in New Zealand which drives awareness, engagement and increased acquisition

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

• Bachelor's degree in marketing, Business, Communications, or a related field
• 5+ years' marketing experience, including campaign management
• Strong digital marketing and SEO knowledge
• Experience within the New Zealand market
• Excellent stakeholder management and communication skills
• Data-driven mindset with strong analytical skills
• Ability to work cross-functionally in a remote environment
• Experience managing third-party agencies and external marketing partners.

Location

Remote within New Zealand, Auckland

Desirable skills you’ve got up your sleeve

• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Casino knowledge
• Games, gambling or iGaming experience.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

Our values are non-negotiables

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back hat you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.