Marketing Manager

Betway Group; Wellington; Remote; NZD 90.000 - 140.000; Vollzeit

Zusammenfassung

Super Group is seeking a Marketing Manager for New Zealand, remote within NZ with a preference for Auckland. You will lead marketing strategy, budget, and partnerships to drive user growth and retention across channels.

The role requires 5+ years in marketing, strong digital/SEO skills, and a data-driven mindset to influence cross-functional teams remotely. NZ market experience is essential as you shape NZ campaigns and TV strategy.

Qualifikationen

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience, including campaign management.
• Strong digital marketing and SEO knowledge.
• Experience within the New Zealand market.
• Excellent stakeholder management and communication skills.
• Data-driven mindset with strong analytical skills.
• Ability to work cross-functionally in a remote environment.
• Experience managing third-party agencies and external marketing partners.

Aufgaben

• Own annual marketing budget and forecast.
• Develop and manage comprehensive marketing strategies to drive customer acquisition and retention.
• Oversee allocation and managing of annual and monthly budgets.
• Lead and mentoring local marketing and acquisition team with a high-performance environment.
• Track and analyse the performance of marketing campaigns providing insights and recommendations in optimizations.
• Prepare detailed reports for key stakeholders, presenting data-driven insights to inform strategic decision-making.
• Create and nurture key relationships with existing and new partners to generate growth with a centralised acquisition channel.
• Approve commercial negotiations and onboarding new marketing deals.
• Work operationally in all marketing channels within the business to optimise ROI for the market.
• Work with the acquisition marketing administrators to ensure core processes are adhered to.
• Work across departments to align country strategy and meet business objectives.
• Support Head of Country/Central acquisition teams’ budget and cost control to achieve ROI requirements.
• Drive key processes such as conversion, product enhancements and marketing offers forward.
• Develop TV strategy for entry in New Zealand to drive awareness and acquisition.

Kenntnisse

5+ years' marketing experience

Digital marketing

SEO knowledge

New Zealand market

Stakeholder management

Analytical skills

Remote cross-functional work

Third-party agencies management

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or a related field

Jobbeschreibung

Job title: Marketing Manager

Department: Country Management

Reporting to: Head of Country - NZ

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Who we are

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As our Marketing Manager you will play a pivotal role in developing and executing marketing strategies that drive user acquisition, engagement and retention. This role involves managing marketing budgets, forecasting and performance. The successful candidate will work both with local and central teams ensuring the alignment with business objectives and delivering measurable results. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

• Annual marketing budget and forecast review
• Developing and managing comprehensive marketing strategies to drive customer acquisition and retention
• Overseeing allocation and managing of annual and monthly budgets
• Leading and mentoring local marketing and acquisition team with a high-performance environment
• Tracking and analysing the performance of marketing campaigns providing insights and recommendations in optimizations
• Preparing detailed reports for key stakeholders, presenting data -driven insights to inform strategic decision-making
• Creating and nurturing key relationships both with existing and new partners to generate growth alongside a centralised acquisition channel
• Approving commercial negotiations and onboarding new marketing deals
• Working operationally in all marketing channels within the business to optimise the ROI for the market and ensure best practise
• Working with the acquisition marketing administrators to ensure that core processes are adhered to
• Working across departments to align country strategy and meet business objectives.
• Supporting Head of Country/Central acquisition teams’ budget and operational cost control to achieve ROI requirements for the business
• Driving key processes such as conversion, product enhancements and marketing offers forward, as well as working closely with the wider team
• Developing a TV strategy for our entry in New Zealand which drives awareness, engagement and increased acquisition

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years' marketing experience, including campaign management
• Strong digital marketing and SEO knowledge
• Experience within the New Zealand market
• Excellent stakeholder management and communication skills
• Data-driven mindset with strong analytical skills Ability to work cross-functionally in a remote environment
• Experience managing third-party agencies and external marketing partners.

Location

Remote within New Zealand, with a preference for Auckland-based candidates.

Desirable skills you’ve got up your sleeve

• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Casino knowledge
• Games, gambling or iGaming experience.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are: es

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back hat you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.