Marketing Lead (Part-Time, 6-Month Fixed Term)

Banqer; Christchurch; On-site; NZD 24,000 - 32,000; Full time

Job summary

Banqer seeks a hands-on Marketing Lead for a 6‑month term in Christchurch, NZ. The role focuses on executing the marketing plan, driving lead generation across Australia and New Zealand, and collaborating closely with Sales and Product to optimize campaigns and conversions.

You will manage content, CRM setup in HubSpot, and performance reporting, delivering tangible growth while maintaining an office-first, collaborative culture.

Qualifications

• Experience leading marketing efforts in software or a start-up/scale-up, with a track record of driving commercial outcomes.
• Ability to deliver hands-on marketing execution and solve problems independently.
• Excellent written and verbal communication, with strong relationship-building skills.

Responsibilities

• Lead the execution of Banqer’s marketing plan for the fixed term, ensuring timely campaigns and lead flow.
• Collaborate with Sales and Product to design and deliver campaigns that attract and convert schools.
• Develop and manage content, campaigns, and CRM integrations to support marketing goals.

Skills

Hands-on marketer

Strong communicator

Self-starter

Data-driven

Collaboration

Leadership mindset

Tool-savvy

Time management

Business empathy

Tools

HubSpot

Job description

Banqer

At Banqer, we believe every student should be empowered to financially thrive.

More than 750,000 students across Australasia have experienced our classroom-based financial education, brought to life through real-world financial simulations that make learning engaging, relevant, and meaningful.

We make delivering world-leading financial education easy, equipping teachers with innovative tools to deliver impactful learning experiences that prepare students for life beyond the classroom.

With education and people at our core, and technology as our enabler, we're here to create meaningful impact in communities while building a commercially strong and sustainable business.

The Role

We're looking for a Marketing Lead to join our small, collaborative team and drive Banqer's growth across Australia and New Zealand. This is a 6-month fixed-term role at 24 hours per week, running from mid-January to late July 2027 while our Marketing Lead is on parental leave.

The marketing plan and calendar for the period will be in place when you arrive, so the job is to lead the execution, keep lead flow strong through the start of the school year, and adjust the plan with the CEO when results say it needs to change.

You’ll report to the CEO, work alongside our Marketing Specialist, and collaborate closely with our Sales team.

This is a hands‑on role for someone who’s comfortable leading the execution and doing the work. You’ll roll up your sleeves and work alongside our Marketing Specialist rather than delegating and stepping back.

By the end of the term, success looks like a measurable lift in marketing‑sourced leads; partner commitments delivered on time; clearer visibility of performance, along with insights into what is working / not; marketing systems and processes that remain strong; and a clean handover back to our Marketing Lead.

You’ll be responsible for building demand and improving conversion, helping Banqer consistently acquire new schools and grow usage across our platforms.

We’d love to have you working from our Christchurch office, with hours that can be spread across the week to work around other commitments.

Key Responsibilities:

• Marketing plan: Deliver the marketing plan for the period, working with the CEO on any changes the results call for, and keep the team aligned on priorities.
• Market and trend insight: Stay on top of trends in financial education, K–12 education, competitor activity, and regulatory change, sharing insights with Sales, Customer Success, and Product.
• Campaign execution: Design, execute, and optimise campaigns across event‑based marketing, account‑based marketing (including direct mail), community‑based acquisition, and email nurture campaigns to engage and convert prospective customers.
• Sales collaboration: Partner with Sales to design and deliver campaigns that attract and convert schools, supporting sales targets with strong lead flow and marketing enablement.
• Brand and positioning: Strengthen Banqer's positioning and presence, clearly communicating our value and what makes us different.
• Content management: Maintain a clear and useful content library, and oversee the creation of new content across channels to support marketing goals.
• CRM implementation: Complete the remaining work to embed HubSpot as Banqer's CRM, building on the lead management processes, campaign integrations, and reporting already in place.
• Process and systems: Improve campaign, lead management, and content distribution processes to support scale and consistency.
• Performance measurement: Track and report on key marketing performance metrics, using results and feedback to refine strategies and improve conversion.
• Partner activation: Support the execution of partnership deliverables and co‑marketing commitments under the direction of the CEO.
• Handover: Take a handover from our Marketing Lead before the leave starts, keep decisions and campaign results documented through the term, and hand back on their return.

In your first three months, three priorities will sit at the top of the list: getting the Term 1 campaigns for Banqer Primary and Banqer High out the door and driving lead generation through the start of the school year; keeping partner deliverables on track; and maintaining the reporting that tracks and communicates marketing performance.

You’re an experienced marketer who enjoys hands‑on work. You like solving problems, connecting with people, and helping a team tell a great story. But you’re also commercially minded, and you care about driving tangible results, generating demand, and turning attention into action.

Here’s what will help you thrive in this role:

• Relevant experience: You’ve led marketing efforts in a similar role, ideally in software or a start‑up/scale‑up, with a track record of driving commercial outcomes.
• Great communicator: You express ideas clearly, both in writing and in person, and build strong relationships internally and externally.
• Self‑starter: You’re proactive, organised, and able to work independently while still being a great team collaborator.
• Starts quickly: You pick up existing plans, systems, and relationships fast and are productive early in a short term.
• High EQ: You’re thoughtful, empathetic, and work well with a wide range of people and partners.
• Data curious: You enjoy digging into results to understand what’s working and what could be better, and you use insights to refine your approach.
• Strong time management: You’re comfortable juggling multiple projects and priorities, and you consistently meet deadlines.
• Resilient: You stay grounded under pressure and take ownership of outcomes, learning quickly from what doesn’t work.
• Leadership mindset: You support and uplift those around you, whether or not you’ve led a team formally.
• Tool‑savvy: You’re familiar with key marketing platforms and CRMs, and you enjoy learning new tools (experience with HubSpot is a bonus).
• Collaborative in‑office culture: You embrace an office‑first culture, working shoulder to shoulder with your colleagues to foster a collaborative and engaging work environment.
• Purpose‑driven: You’re motivated by Banqer's mission to help students thrive financially through real‑world learning.

At Banqer, we’re proud of the team we’ve built. People here are connected to the purpose, work with real autonomy, and genuinely support each other, without the silos or politics that slow other teams down.

• We work hard, and we know when to switch off.
• Every quarter we get out of the office together: escape rooms, bouldering, soap making, and a ping pong competition that gets more competitive every year.
• We celebrate wins, professional and personal, and birthdays get a cake (and on occasion, a billboard).
• You’ll also get to see the impact of your work firsthand, through school visits where you can see Banqer in action with students and teachers.
• We also offer a great office location near Lincoln Road eateries, with free on‑site parking and flexible work hours if you need to start early, finish late, or step out for the school run.