Marketing Automation Specialist
Hunter Campbell
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Benefits offered by this job
Job summary
Auxo Software in Auckland, NZ is seeking a Marketing Automation Lead to own HubSpot-driven demand gen. You’ll build workflows, lead scoring and nurture journeys, and connect HubSpot with ads, website data and product data using integrations and APIs.
AI tools and analytics will guide decision-making in a fast-growing SaaS environment. You’ll need 3+ years in marketing automation, strong HubSpot expertise, and a track record of driving conversions and pipeline.
Qualifications
- 3+ years in marketing automation, marketing operations or demand generation.
- Hands-on HubSpot build experience with complex workflows and lead scoring.
- Proven conversion tracking and tag setup across web and ad platforms.
- Experience connecting tools via integrations or APIs.
- Confident with AI tools and measurable impact.
- Strong analytical skills and data-driven decisions.
- Thrives in fast-paced, shifting-priority environments.
Responsibilities
- Build and refine HubSpot workflows, lifecycle stages, lead scoring and lists.
- Set up conversion tracking, UTMs and attribution across web, email and paid.
- Create automated nurture journeys for prospects and free trial users.
- Connect HubSpot with ad platforms, the website and product data via integrations.
- Enrich and score leads for prioritised sales outreach.
- Plan and launch multi-channel demand gen campaigns with pages, forms and emails.
- Build dashboards on funnel performance, attribution and pipeline.
- Test new AI and MarTech tools and keep value-driving ones.
Skills
Tools
Job description
Auxo Software has built software for New Zealand’s automotive industry for more than 25 years and is owned by the MTA. Their new SaaS platform, Auxo Workshop, is changing how automotive workshops run their businesses, and growth into Australia is well underway. It’s a rare mix: real startup pace and ambition, backed by an established business with genuine long-term stability.
Reporting to the GM Marketing, you’ll be the marketing automation lead in a growing team. You’ll build the workflows, tracking and integrations that turn HubSpot into a modern demand generation engine. That means campaigns can launch in days, leads are scored and enriched, and Sales knows exactly who to call first.
- Build and refine HubSpot workflows, lifecycle stages, lead scoring and lists
- Set up conversion tracking, UTMs and attribution across web, email and paid
- Create automated nurture journeys for prospects and free trial users
- Connect HubSpot with ad platforms, the website and product data via integrations, webhooks and APIs
- Enrich and score leads so the sales team can prioritise the best fits
- Plan and launch multi-channel demand gen campaigns, building the pages, forms and emails behind them
- Build dashboards on funnel performance, attribution and pipeline
- Test new AI and MarTech tools, and keep what adds real value
- 3+ years in marketing automation, marketing operations or demand generation
- Advanced, hands-on HubSpot build experience, including complex workflows and lead scoring
- Proven conversion tracking and tag setup across websites and ad platforms
- Experience connecting tools through native integrations, integration platforms or APIs
- Confident, everyday user of AI tools, with clear examples of the impact
- Strong analytical skills, comfortable turning data into decisions
- Thrives on pace and shifting priorities, and enjoys solving messy problems
- B2B SaaS background highly regarded
You’ll have real freedom to shape the tech stack, with leadership that’s genuinely backing AI and willing to invest in the right tools. You’ll work closely with a GM Marketing who sets clear direction and wants you to own the build. And you’ll get the energy of a fast-growing SaaS product.
- Flexible working hours
- Professional development budget
- Day off on your birthday
- Parking available
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