Market Analyst

FRAMECAD Limited; Auckland; On-site; NZD 70,000 - 90,000; Full time

Benefits offered by this job

On-site gym

KiwiSaver scheme

Catering and refreshments

Job summary

FRAMECAD Limited in Auckland is looking for an experienced Market Analyst to guide strategic market decisions through in-depth data analysis. This role will involve identifying market opportunities, sizing markets, and making evidence-based recommendations that drive business decisions.

With a focus on cross-departmental collaboration, the Market Analyst will utilize extensive company data to enhance marketing, sales, and product strategies. A modern office environment and competitive salary are offered.

Qualifications

• 3–5 years in market research or business analysis, preferably in B2B or SaaS.
• Strong analytical skills with CRM and sales data.
• Experience conducting structured research interviews.

Responsibilities

• Analyze market opportunities and size them.
• Conduct competitive intelligence research.
• Build and manage target account lists.

Skills

Market research experience

Analytical skills

CRM data analysis

Dashboards in Power BI

TAM/SAM/SOM analysis

Research synthesis

Tools

Power BI

HubSpot

Salesforce

Job description

FRAMECAD is seeking an experienced Market Analyst to join our team.

What we are looking for

FRAMECAD is not short on opportunities, and we need your help on where to focus. To grow deliberately and at scale, we need to make smarter, evidence-based decisions about which markets to prioritise, which segments to target, and where to invest our energy. That requires someone who can read market signals, size the opportunity, and give the business the clarity it needs to act with confidence.

We also have a wealth of data across our business — in our CRM, our systems, and our markets — that isn’t being fully used yet. The Market Analyst will change that, working across Marketing, Sales, Product, and Finance to surface what matters and make sure the right people can see it and act on it.

Reporting to the Head of Marketing, this role sits at the centre of go-to-market and business strategy. Your work will feed directly into where we focus as a business. We’re not looking for someone who waits to be told what to analyse. We want someone who takes ownership, spots what we’re missing, and shows us what we need to see.

Key Responsibilities

• Market Opportunity & Sizing
• Competitive Intelligence
• Market Segmentation & ICP Management
• Business Data & Insight
• Product Support
• Customer Research & Insight
• Industry & Trend Monitoring
• Target Account List Building

Skills and Experience

• 3–5 years in market research, market intelligence, business analysis, or a data-focused analyst role — ideally in B2B, industrial tech, or SaaS. Proven ability to work with business data, size market opportunities, and turn analysis into clear recommendations that drive decisions.
• Strong analytical skills — comfortable working across CRM data, sales data, industry reports, and primary research
• Comfortable conducting structured research interviews and synthesising qualitative findings.
• Experience with TAM/SAM/SOM analysis, market sizing, and opportunity assessment
• Experience building dashboards and strategic reports in Power BI or similar tools (Tableau, Looker)
• Ability to synthesise information quickly and present it in plain language
• Experience with segmentation frameworks and competitive positioning
• HubSpot or Salesforce experience preferred — not essential
• Comfortable using AI tools to support research and analysis

What we offer

As well as the opportunity to work with our amazing team, we offer a great modern office environment, a competitive base salary, an on-site gym, KiwiSaver scheme, catering and refreshments regularly, and all of the support you will need to be successful in this role.

Interested? If this sounds like you, please apply.