Manager Membership

Auckland Council; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

Tātaki Auckland Unlimited, on behalf of Auckland Art Gallery Toi o Tamaki (AAG TOT), seeks a Membership Manager to lead a high-impact membership programme. You will drive growth, retention and donor pathways, overseeing digital and physical initiatives and reporting to the Head of Philanthropy and Business Development.

You will manage projects, budgets and KPIs, while collaborating with marketing, design and the TAU Digital team to deliver engaging member experiences and sustainable revenue

Qualifications

• Experience designing donor loyalty programmes and fundraising strategies.
• Excellent communication and stakeholder management capabilities.
• Strong analytical skills to analyse membership data and outcomes.
• Proven ability to lead staff and manage projects with KPIs.

Responsibilities

• Lead the membership team to deliver a high-performing programme aligned with gallery strategy.
• Provide strategic leadership for membership projects across physical and digital spaces.
• Achieve ambitious financial and engagement KPIs within a modest budget.
• Design and deliver initiatives to attract, convert and retain members and donors.
• Collaborate on digital developments for Membership and philanthropy initiatives.
• Align membership plans with the gallery's digital project roadmap and resources.

Skills

Strategic thinking

Leadership

Stakeholder management

Communication

Project management

Data analytics

Donor fundraising

Cross-functional collaboration

Job description

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Tātaki Auckland Unlimited (TAU) is Tāmaki Makaurau Auckland’s cultural, events and destination agency. It is an Auckland Council-controlled organisation that works to make Auckland a vibrant place to live and visit, through events, experiences and taonga (treasures).

The role of Membership Manager at Auckland Art Gallery Toi o Tamaki (AAG TOT) is responsible and accountable for all membership-related project and project outcome, achieving excellent results for Gallery Members and the Gallery. The role will develop a loyal group of paid members and raise funds and advocates for AAG TOT by leading a highly engaging, and profitable membership programme with a focus on growth, retention and long-term term donor pathway. Reporting to the Head of Philanthropy and Business Development, the role contributes to the team’s strategy and planning of goal setting of KPIs and budgets and future direction. The role leads the planning of the annual member programme and is accountable to annual outcomes and budgets.

• Lead the membership team to deliver a high-performing membership programme that is approved by the Director and Lead Team as strategically integral to the Gallery’s annual programme.
• Provide strategic leadership and critical thinking for member-specific and cross-organisational projects that impact membership, both in the physical and the digital space.
• Achieve ambitious financial and engagement KPI’s with a small expenditure budget.
• With the support of the Head of Philanthropy and Business Development, align a strategy for retention and growth by designing, developing and delivering new programme, product and service initiatives or enhancements that attract, convert and retain new audience groups while maintaining already loyal Members. This may include activities including digital campaigns, “fundraising” events etc.
• Work collaboratively on eAD (e-newsletter) digital developments for Membership.
• Contribute to the digital strategy for Membership and Philanthropy and Business Development to ensure proposals and plans align with organisational digital project plans and resources in the Gallery’s work with the TAU Digital team.

To be successful in this role, you will be a strategic thinker who understands the arts philanthropic environment with experience in planning innovative donor loyalty programmes and in leading staff and high-level stakeholder management. You will understand membership operations, have strong commercial and financial acumen and a minimum of three years solid project management experience and great communication skills.

We will be looking for specific competencies and experience, including:

• Understanding membership needs and best practice customer service
• Excellent communication/marketing tools and developing loyalty programmes.
• With support from Marketing & Design, develop innovative and effective promotional and engagement strategies for different groups aimed at retention and growth of the community and donor pathways.
• Excellent data analytics skills and the ability to utilise data to analyse, design and develop membership and fundraising strategies

With working for TAU, as part of the wider Auckland Council Group, you'll gain access to many benefits and discounts, including discounted financial services and insurance, entertainment, lifestyle discounts and more.

In addition, you’ll be joining a team of dedicated and respected experts working collaboratively across the region to contribute to Auckland’s growth and development. We are committed to diversity and have a culture built on trust and valuing individual and collective contributions.

Applications will be reviewed as they are received, and this advert may close early if a sufficient number of applications are received. Early applications are encouraged.

TātakiAuckland Unlimited is an equal opportunity employer (EOE) and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.

Tātaki Auckland Unlimited is part of the Auckland Council whānau, responsible for Auckland Live, Auckland Zoo, Auckland Conventions, Auckland Art Gallery Toi o Tāmaki, New Zealand Maritime Museum, Auckland Stadiums, and many of the festivals and events that make Auckland a great place to live and visit.

Our people are driven by passion and a sense of service to Aucklanders. What we share is our love of Tāmaki Makaurau Auckland and our passion about the work we each do to make it a dynamic and exciting place.

Each part of Tātaki is important, but when we come together, we bind into something more powerful than the sum of our parts. We all work in partnership with each other and our delivery partners, to make Tāmaki Makaurau a vibrant place where everyone can thrive.