International Marketing Specialist

The University of Waikato; Hamilton; On-site; NZD 70,000 - 100,000; Full time

Job summary

The University of Waikato is seeking an International Marketing Specialist to plan and deliver marketing activities that support our international recruitment strategy. You will craft compelling campaigns and content across web, social, print and events, in both English and Mandarin/Simplified Chinese, and collaborate with internal teams and external partners.

Based at our Hillcrest Campus, this full-time, two-year fixed-term role offers exciting opportunities to shape our global presence and

Qualifications

• Two years of marketing and content creation experience in English and Mandarin/Simplified Chinese.
• Experience producing digital and print marketing materials and social media content.
• Ability to interpret data and adapt content for international audiences.

Responsibilities

• Plan and deliver marketing activities supporting international marketing and recruitment strategy.
• Develop campaigns, digital content, collateral and events to bring the brand to life.
• Create high-quality marketing content in English and Mandarin/Simplified Chinese across channels.
• Collaborate with internal teams and external partners to deliver campaigns and materials.
• Support event marketing and monitor digital trends to advance international recruitment goals.

Skills

Bilingual marketing

Content creation

Digital marketing

Analytics

Stakeholder collaboration

Job description

The University of Waikato holds a special place in the New Zealand university system. Since its inception in 1964 when it was created by the demands of the local community, the University has shown a commitment to innovation and to...

Are you a creative marketer who knows how to connect with audiences across cultures? Do you enjoy turning ideas into compelling content that inspires people to explore new opportunities? Join the University of Waikato and help share our story with prospective international students around the world.

• Connect with audiences across global markets
• Bring creativity to an international university brand

Ngā kōrero mō te tūranga – About the role

As International Marketing Specialist, you will contribute to the planning and delivery of marketing activities that support the University's international marketing and recruitment strategy. From advertising campaigns and digital content, collateral and events, you'll help bring the University brand to life and engage audiences across all recruitment markets. A key part of this role is creating high-quality marketing content in both English and Mandarin/Simplified Chinese. You'll adapt messaging to suit different audiences, platforms and cultural contexts, ensuring our communications are engaging, relevant and effective across web, social media, email and print. Working collaboratively with internal teams and external stakeholders, you'll develop and deliver a range of marketing materials, including brochures, digital and print publications, photography, video and social media content. You'll also support event marketing and campaign delivery, using your creative flair, organisational skills and understanding of digital trends to advance the University's international recruitment goals. This is an opportunity to combine your marketing expertise, bilingual communication skills and understanding of diverse cultures to strengthen the University's international presence and connect prospective students. Salary will be based on the skills, knowledge and experience you bring to the position. This is a two (2) year fixed term (to cover a seconded team member), full-time (37.5 hours) role, based at our Hillcrest Campus.

Ko wai koe? – Who are you?

You are a creative and culturally aware marketing professional who understands how to connect with diverse audiences and turn marketing objectives into compelling content. You bring experience in digital marketing and content creation, enjoy working collaboratively, and can balance creativity with attention to detail and a focus on results. You will demonstrate:

• Bilingual marketing expertise: At least two years' marketing and content creation experience, with proven ability to produce high-quality content in English and Mandarin/Simplified Chinese.
  Creative content production: Experience producing digital and print marketing materials, social media content, video, photography and event campaigns.
• Digital and analytical capability: Knowledge of digital marketing tools, design and production processes, social media trends, and the ability to interpret data and adapt content for international audiences.
• Communication and collaboration: Excellent communication, interpersonal and stakeholder relationship skills, with an understanding of cultural differences and communication styles.
• Organisation and initiative: Strong time management, attention to detail, creativity and professional judgement, with the flexibility to manage competing priorities and meet deadlines.
• Experience in the tertiary education sector or international markets would be an advantage, as would experience creating short-form social media content and using social media publishing, scheduling or analytics tools.
  

Ko wai mātou? – Who are we?

The University of Waikato is a future-focused university with a strong commitment to high-quality education, impactful research and engagement with communities in Aotearoa New Zealand and around the world.

We value integrity, creativity, diversity and our enduring partnership with Māori. Through our teaching, research and international connections, we strive to create opportunities for students and contribute to positive outcomes for our communities. Our international marketing plays an important role in sharing the University's strengths, showcasing the student experience and connecting with prospective students across diverse markets and cultures.

He aha ngā take me tono mai ai koe? – Why should you apply for this position?

This is an opportunity to use your creativity, bilingual communication skills and marketing expertise to make a meaningful contribution to the University's international reach. You'll work across a variety of channels and projects, helping shape how prospective students discover and engage with the University of Waikato.

If you're passionate about creating engaging content, connecting with diverse audiences and delivering marketing that makes an impact, this role offers the opportunity to bring your ideas to life while contributing to the University's international ambitions.

At the University of Waikato, we are committed to a workplace that is inclusive and mana-enhancing, where diverse perspectives are valued and people are encouraged to contribute their skills and ideas.

The University of Waikato encourages applicants from all backgrounds with the relevant capabilities to apply. Applicants must have the legal right to live and work in New Zealand in accordance with NZ immigration regulations.

Ko te Tangata – For the People

The University of Waikato prides itself on the quality of its engagement with the communities that it serves, the provision of a world-class education and the national and international impact of its research. Our policies are guided by the principles of the Treaty of Waitangi and equal opportunity for all.

E herea ana te Whare Wānanga ki te kaupapa kia whakaratohia te mea angitū ōrite ki ngā tāngata katoa.

Applications close: Sunday November 22, 2026
Requisition Number 1003962