Marketing Content Creator

University of Auckland; Auckland; On-site; NZD 73,000 - 99,000; Full time

Job summary

The University of Auckland is seeking a creative Marketing Content Creator to develop compelling content that supports marketing, student recruitment and brand objectives across digital and print channels.

You will produce high-quality content for websites, social media, campaigns, brochures, EDMs and promotional materials, collaborating with designers, videographers and printers; a strong writer with editing and proofreading skills is essential.

Qualifications

• Relevant tertiary qualification in marketing, communications, or related discipline.
• Proven experience producing marketing content across digital and print channels.
• Strong writing, editing, and proofreading skills with brand consistency.

Responsibilities

• Creating compelling, audience-focused marketing content across web, social media, campaigns, email and print.
• Writing, editing and proofreading content to ensure accuracy and engagement.
• Developing content that supports marketing plans, campaigns and University initiatives.
• Adapting messaging for different audiences, channels and stages of the customer journey.
• Collaborating with Marketing Managers and teams to translate briefs into effective content.

Skills

Creative writing

Copywriting

Editing

Proofreading

Content creation

Campaign content

Education

Tertiary qualification in marketing, communications, media, design, journalism or related discipline

Job description

• UoA Department Name: Marketing and Recruitment

Company Description

Waipapa Taumata Rau| The University of Auckland

The University of Auckland is New Zealand’s leading University. With over 6000 academic and professional staff supporting over 46,000 students, we are one of NZ’s largest employers. We have six academic faculties, two large-scale research institutes and a number of professional service divisions creating a diverse, dynamic and complex organisational culture that demands excellence.

Our lecturers and researchers are regarded as experts in their fields, frequently directing global research projects designed to better the lives of New Zealanders and the world, and in turn passing this knowledge on to our students.

Job Description

We are looking for a creative, audience-focused and detail-oriented Marketing Content Creator to develop compelling content that supports the University of Auckland’s marketing, student recruitment and brand objectives.

This role will be responsible for creating high-quality marketing content across digital and print channels, including websites, social media, campaign copy, brochures, flyers, EDMs and promotional materials

The Marketing Content Creator reports to the Marketing Manager within the Marketing and Recruitment function of the Strategic Engagement portfolio.

Marketing and Recruitment is a core enabling function within the Strategic Engagement portfolio, providing specialist marketing and recruitment services across brand, market segmentation, campaigns, events, market research, partnerships, promotional activity and student recruitment.

The team is responsible for strengthening the University of Auckland’s brand and reputation and supporting the recruitment of undergraduate, postgraduate and doctoral students across local and international markets.

You will also collaborate with creative suppliers, including designers, photographers, videographers and printers, as required.

We have 3 full-time, permanent opportunities available. The full salary range for these roles are $73,400 - $99,400 per annum (Band F).

For more detailed information about the role and requirements, please refer to the position description .

The ideal candidate will be a strong writer and creative thinker who understands how to turn information, ideas and campaign objectives into content that connects with audiences and delivers results.

You will have excellent copywriting, editing and proofreading skills, with the ability to adapt your writing style from technical and informative to emotional and persuasive.

This role will suit someone who is proactive, collaborative and adaptable, with the ability to work autonomously while contributing positively to a busy and creative team environment.

• Creating compelling, audience-focused marketing content across web, social media, campaign copy, email and print
• Writing, editing and proofreading content to ensure it is accurate, engaging, accessible and fit for purpose
• Developing content that supports marketing plans, campaigns and key University initiatives
• Adapting messaging for different audiences, channels and stages of the customer journey
• Working with Marketing Managers, Marketing Advisers and Marketing Coordinators to translate briefs and campaign objectives into effective content.

Āu ka kawe mai ai| What you will bring

You will have a relevant tertiary qualification in marketing, communications, media, design, journalism or a related discipline, or equivalent professional experience.

You will also bring:

• Demonstrated experience producing marketing content across digital and print channels, with strong writing, editing and proofreading skills
• The ability to tailor content for different audiences, channels and objectives while maintaining a consistent brand voice
• An understanding of brand, accessibility and inclusive communication principles
• A strong quality-assurance mindset and exceptional attention to detail
• Experience working within a large public sector or tertiary organisation would be advantageous.

Additional Information

Reasonable accommodations

- We are committed to building a more equitable and inclusive workforce and workplace, so we encourage applicants to reach out to discuss any reasonable accommodations throughout the recruitment process, including alternative ways to submit applications.

Whānau and support people

- Should you be invited to an interview for this role, your whānau members and/or support people will be welcome to join you. The recruiter or hiring manager will provide more information about this as part of the interview arrangements.

The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment.

For further information on services for Māori, Pacific, women, LGBTQIATakatāpu iMVPFAFF+ , people with disabilities, parenting support, flexible work and other personal circumstances go to www.equity.auckland.ac.nz

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