Marketing Content Creator

Theuniversityofauckland; Auckland; On-site; NZD 73,000 - 99,000; Full time

Job summary

The University of Auckland is seeking a Marketing Content Creator who is audience-focused, creative and detail-oriented.

This role develops compelling content across digital and print channels, including websites, social media, campaign copy, brochures, flyers, EDMs and promotional materials, reporting to the Marketing Manager within the Marketing and Recruitment function of the Strategic Engagement portfolio.

Qualifications

• Strong writing, editing and proofreading skills with ability to tailor content for audiences and channels.
• Ability to turn information and campaign objectives into engaging content that delivers results.
• Experience producing marketing content across digital and print channels.
• Knowledge of brand voice, accessibility and inclusive communication principles.

Responsibilities

• Create compelling marketing content for websites, social media, brochures and EDMs.
• Develop content that supports marketing plans, campaigns and university initiatives.
• Collaborate with designers, photographers, videographers and printers to translate briefs into content.
• Adapt messaging for different audiences and customer journeys.

Skills

Content writing

Editing

Proofreading

Campaign copy

Brand voice adaptation

Education

Relevant tertiary qualification in marketing, communications, media, design, journalism or related discipline

Job description

Te Whiwhinga mahi | The opportunity

We are looking for a creative, audience-focused and detail-oriented Marketing Content Creator to develop compelling content that supports the University of Auckland's marketing, student recruitment and brand objectives. This role will be responsible for creating high-quality marketing content across digital and print channels, including websites, social media, campaign copy, brochures, flyers, EDMs and promotional materials. The Marketing Content Creator reports to the Marketing Manager within the Marketing and Recruitment function of the Strategic Engagement portfolio.

We have 3 full-time, permanent opportunities available. The full salary range for these roles are $73,400 - $99,400 per annum (Band F).

Mō tō mātou rōpū | About the team

Marketing and Recruitment is a core enabling function within the Strategic Engagement portfolio, providing specialist marketing and recruitment services across brand, market segmentation, campaigns, events, market research, partnerships, promotional activity and student recruitment.

The team is responsible for strengthening the University of Auckland's brand and reputation and supporting the recruitment of undergraduate, postgraduate and doctoral students across local and international markets.

You will also collaborate with creative suppliers, including designers, photographers, videographers and printers, as required.

He kōrero mōu | About you

The ideal candidate will be a strong writer and creative thinker who understands how to turn information, ideas and campaign objectives into content that connects with audiences and delivers results.

You will have excellent copywriting, editing and proofreading skills, with the ability to adapt your writing style from technical and informative to emotional and persuasive.

This role will suit someone who is proactive, collaborative and adaptable, with the ability to work autonomously while contributing positively to a busy and creative team environment.

Ngā Pūkenga Motuhake | Important Skills

Creating compelling, audience-focused marketing content across web, social media, campaign copy, email and print

Writing, editing and proofreading content to ensure it is accurate, engaging, accessible and fit for purpose

Developing content that supports marketing plans, campaigns and key University initiatives

Adapting messaging for different audiences, channels and stages of the customer journey

Working with Marketing Managers, Marketing Advisers and Marketing Coordinators to translate briefs and campaign objectives into effective content.

Āu ka kawe mai ai | What you will bring

You will have a relevant tertiary qualification in marketing, communications, media, design, journalism or a related discipline, or equivalent professional experience.

You will also bring:

• Demonstrated experience producing marketing content across digital and print channels, with strong writing, editing and proofreading skills
• The ability to tailor content for different audiences, channels and objectives while maintaining a consistent brand voice
• An understanding of brand, accessibility and inclusive communication principles
• A strong quality-assurance mindset and exceptional attention to detail
• Experience working within a large public sector or tertiary organisation would be advantageous.

Equity

The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment.

For further information on services for Māori, Pacific, women, LGBTQIATakatāpu iMVPFAFF + , people with disabilities, parenting support, flexible work and other personal circumstances go to www.equity.auckland.ac.nz