Insights & Strategy Manager — Key Accounts

BAT; Auckland; On-site; NZD 95,000 - 125,000; Full time

Job summary

British American Tobacco New Zealand is seeking an Assistant Insights Manager in Auckland. This permanent, full-time, on-site role focuses on developing account plans, driving distribution and growth, and leveraging data to shape commercial strategy.

You will use insights to inform decisions and support brand and category growth. The role requires a marketing or business degree and at least 5 years in FMCG account or category management, plus a strong data-driven mindset and proficiency with

Qualifications

• Tertiary qualification in marketing, business, or a related field.
• Minimum 5 years’ experience in account or category management, preferably FMCG.
• Strong passion for data, strategy and market insights to drive performance.
• Understanding of commercial finance and marketing principles applied to profitability.
• Experience with consumer and shopper insight methods and key analytics tools.

Responsibilities

• Develop, implement, and track key account plans that drive distribution and commercial growth.
• Build account plans with sales, volume, and share targets aligned with business goals.
• Establish sustainable relationships with key accounts and external partners.
• Measure metrics ensuring alignment with governance standards.
• Manage projects end-to-end, including scoping and progress tracking.
• Analyse sales and market trends and provide actionable recommendations.
• Collaborate cross-functionally to drive innovation and optimize processes.

Skills

Data-driven

Strategic thinking

Cross-functional collaboration

Education

Marketing/Business degree

Tools

PowerBI

IRI Aztec

Circana Temple

Nielsen

Job description

British American Tobacco New Zealand is seeking an Assistant Insights Manager in Auckland. This permanent, full-time, on-site role focuses on developing account plans, driving distribution and growth, and leveraging data to shape commercial strategy.

You will use insights to inform decisions and support brand and category growth. The role requires a marketing or business degree and at least 5 years in FMCG account or category management, plus a strong data-driven mindset and proficiency with