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Urban Turf Solutions in Auckland is seeking a hands-on Head of Sales to close key accounts, establish wholesale relationships, and drive revenue across direct-to-consumer and B2B channels. Initially leading from the front, you will recruit, mentor, and manage the sales team as growth expands, while designing KPI frameworks and robust CRM processes to hit quarterly targets.
The package combines a competitive base salary with uncapped incentives, plus vehicle/vehicle allowance, and tools of trade
Compensation: Competitive Base Salary + Uncapped Performance Incentives / Commission + Company Vehicle / Vehicle Allowance + Tools of Trade
At Urban Turf Solutions, we deliver premium artifical grass, sports turf and acrylic surfacing solutions across residential, commercial, landscaping, and sports applications. We manufacture in Brisbane and have exclusive distribution of acrylic sports products from the USA. As we enter our next growth phase, we are evolving our operational structure to significantly expand our market share. We are looking for an ambitious, hands-on commercial leader to partner directly with the business owner, scale our direct and wholesale sales channels, and build out a high-performing sales department.
This is not a traditional "business-as-usual" sales role. As Head of Sales, you will initially lead from the front—closing key accounts, establishing new wholesale distributor relationships, and driving revenue.
As revenue expands, your primary mandate will be to recruit, mentor, and lead your own sales team under you, transforming Urban Turf Solutions into a multi-channel market leader. Urban Turf Solutions already have existing supply relationships with leading landsape companies, big box stores, nationwide francisise businesses and various group builders and contractors.
Strategy & Commercial Execution: Partner directly with the business owner to design, implement, and refine sales strategies across both direct-to-consumer (homeowners/commercial facilities) and B2B wholesale channels (landscapers, civil contractors, schools, council suppliers, builders and established b2b customers).
Revenue Generation: Actively identify, prospect, pitch, and close high-value commercial, residential, and trade accounts.
Wholesale & Trade Account Growth: Build sustainable, recurring revenue streams by partnering with trade networks, landscape architects, specifiers, and retail stockists.
Team Building & Leadership: Design sales KPIs, onboarding pipelines, and performance frameworks. Recruit, train, and manage sales representatives and account managers as revenue targets are achieved.
Pipeline & CRM Management: Establish robust sales reporting, customer management routines, and pipeline forecasting to keep leadership aligned on quarterly targets.
Proven Sales Track Record: Substantial experience in business development, B2B account acquisition, or high-value direct sales (experience in turf, building supplies, trade, civil, landscaping, or outdoor construction is an advantage, but not strictly mandatory for a top performer).
Strategic Growth Mindset: Demonstrated ability to create go-to-market strategies, map untapped territories, and convert cold prospects into repeat trade accounts.
Leadership Capability: The ambition and capability to step into people management, coach new hires, and foster an accountable, results-driven sales culture.
Commercial Acumen: Strong contract negotiation, pricing, margin awareness, and pipeline forecasting skills.
Self-Driven & Autonomous: Comfortable working closely with business ownership in an agile, entrepreneurial environment where decisions turn into action quickly.
Direct Impact: Work directly alongside the business owner with a strong voice in commercial strategy, product offerings, and market expansion.
Clear Career Trajectory: A defined pathway from hands-on sales leader to executive head of an expanded commercial sales team.
Rewarding Remuneration: Competitive base package paired with an uncapped incentive structure designed to reward commercial growth directly.
Tools to Succeed: Vehicle/travel allowance, mobile, laptop, and product marketing support.
Ideally we are looking for an industry performer who is looking to make an impact working alongside the managing director in an exciting industry.