Head of Marketing

INSIDE Recruitment; Auckland; On-site; NZD 180,000 - 280,000; Full time

Job summary

Farmers, part of the James Pascoe Group, is seeking an accomplished Head of Marketing to join the Senior Leadership Team. Reporting to the CEO, this broad leadership role oversees brand, creative, production and visual merchandising, along with TV, catalogue and social media, across a national retail footprint.

You will manage a team of 64, including four senior direct reports, with substantial in-house studios and capabilities, driving coherence and commercial focus in all marketing activity.

Qualifications

• Requires experience leading a large marketing team within retail, FMCG or other consumer-facing organisations.
• Must understand both traditional and digital channels and convert customer insight into effective activity.
• Demonstrates mature judgement, pragmatic leadership, and ability to build trust across a long‑standing business.

Responsibilities

• Lead a multidisciplinary marketing operation reporting to the CEO, with four senior direct reports and a team of about 64 people.
• Oversee brand management, creative, production and visual merchandising, including TV, catalogue and social channels.
• Align marketing with merchandise, stores, customer behaviour and commercial priorities to drive growth nationwide.
• Collaborate across the James Pascoe Group and retail specialists to share ideas and maximise in-house capabilities.

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

INSIDE Recruitment - Auckland, North Island

• Join the Senior Leadership Team, reporting directly to the CEO
• Lead a large team through four experienced senior direct reports
• Oversee brand, creative, production and visual merchandising

• Join the Senior Leadership Team, reporting directly to the CEO
• Lead a large team through four experienced senior direct reports
• Oversee brand, creative, production and visual merchandising

With 59 stores, national reach and more than a century of history, Farmers is a business recognised across generations.

Farmers is seeking an accomplished Head of Marketing as part of the Senior Leadership Team.

Reporting directly to the Chief Executive Officer, this is a broad and influential leadership appointment. The role brings together brand and retail marketing, creative, design and production, TV, Catalogue, social media, in-store activation and visual merchandising.

Through four senior direct reports, you will lead a multidisciplinary team of 64 people. Farmers operates with considerable capability in-house, including its creative, photographic and production studios. The scale is substantial, as is the opportunity to bring clarity, consistency and commercial focus to how that capability is deployed.

The role requires a leader who can connect brand ambition with the realities of a complex retail environment-aligning marketing with merchandise, stores, customer behaviour and commercial priorities.

You will be an experienced marketing executive who has led a large marketing team within retail, FMCG or another significant consumer-facing organisation. You will understand both traditional and digital channels and know how to turn customer insight into relevant, effective activity.

Just as importantly, you will bring mature judgement, a pragmatic leadership style and the ability to build trust across a longstanding and highly engaged business.

This is a rare opportunity: stewardship of one of New Zealand's most recognised brands, leadership of a significant marketing operation and the chance to influence the experience Farmers creates for its customers nationwide.

As part of the James Pascoe Group, you'll have access to a range of exclusive benefits, including generous discounts across the other James Pascoe Group companies, as well as special offers with Southern Cross Health Insurance, ANZ Banking and Specsavers. You'll also have the opportunity to tap into the expertise, knowledge and experience of the other retail businesses, providing valuable opportunities to share ideas and learn from a diverse range of retail specialists.