Head of AI-Driven Digital Discovery

MBM

Auckland

On-site

NZD 180,000 - 260,000

Full time

3 days ago

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Benefits offered by this job

Publicis Liberté flexibility

Marcel AI Platform access

15,000+ Marcel Classes

Career Conversations program

Viva! Inclusion programs

Job summary

MBM, part of Publicis Groupe in New Zealand, is seeking a Head of Digital Experience & Discovery to lead the evolution of search across our agency and client portfolio. This senior leader will shape AI-first discoverability, mentor talent, and build new products and frameworks with cross-functional teams across Search, Media, Data & Analytics.

This role sits on MBM's Digital Leadership Team, collaborating with senior brands to shape visibility across traditional search, AI-powered

Qualifications

Deep experience in SEO, organic discovery, digital strategy or a related discipline.
Strong understanding of how search is evolving through AI assistants, answer engines and discovery platforms.
Experience working with senior clients and translating complex ideas into commercial opportunities.
Track record of building products, methodologies, frameworks or consulting offerings.
Paid search experience and understanding of how organic and paid discovery work together.

Responsibilities

Shape MBM's AI discoverability, GEO and answer engine optimisation capabilities.
Influence how major brands approach visibility in an AI-first world.
Build new products, frameworks and methodologies that differentiate MBM in market.
Lead thought leadership, innovation and experimentation in fast-evolving digital marketing.
Mentor and grow specialist talent while establishing best practice across the agency.