Global PR Campaigns & Media Host

Tourism New Zealand; Auckland; On-site; NZD 70,000 - 100,000; Full time

Job summary

Tourism New Zealand in Auckland is seeking an experienced PR professional to help shape how Aotearoa New Zealand is seen around the world, bringing our stories to life for global audiences. You will work with our Public Relations Manager and global teams to plan campaigns, develop pitches, and coordinate media hosting across New Zealand.

You will identify strong angles, collaborate with offshore teams, and use insights to improve storytelling across traditional and digital channels.

Qualifications

• Three years in public relations or communications, agency experience desirable.
• Qualification in PR/marketing or equivalent practical experience.
• Experience coordinating PR campaigns, events or content production.
• Strong writing skills for pitches and media materials.
• Understanding editorial requirements and evolving media landscape.
• Experience coordinating with production partners and external stakeholders.

Responsibilities

• Support the delivery of global PR campaigns and earned media activity.
• Identify strong story angles, trends and opportunities for coverage.
• Develop engaging pitches, media materials and content for international audiences.
• Coordinate media and creator visits, production activity and hosting across New Zealand.
• Build relationships with offshore teams, media, agencies, suppliers and partners.
• Take ownership of PR projects and workstreams, coordinating timelines, budgets, delivery and reporting.
• Support PR shoots and content production from briefing through to delivery.
• Use insights and approved AI tools to improve storytelling and discoverability.
• Ensure New Zealand stories are accurate, authentic and culturally appropriate across channels.
• Domestic travel will form part of this role.

Skills

Public relations

Communications

Storytelling

Media relations

Writing

Project coordination

Education

Bachelor's degree in Public Relations or Communications

Tools

AI tools

Job description

Tourism New Zealand in Auckland is seeking an experienced PR professional to help shape how Aotearoa New Zealand is seen around the world, bringing our stories to life for global audiences. You will work with our Public Relations Manager and global teams to plan campaigns, develop pitches, and coordinate media hosting across New Zealand.

You will identify strong angles, collaborate with offshore teams, and use insights to improve storytelling across traditional and digital channels.