Media Relations Specialist - Build Buzz & Brand Impact

Placements24; Queenstown; On-site; NZD 70,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Retirement contributions

Professional development

Performance bonuses

Job summary

Placements24 in Queenstown is seeking a proactive Media Relations Specialist to cultivate strong ties with journalists and media outlets while shaping positive press coverage. You will craft compelling messages, respond to inquiries, and identify publicity opportunities to elevate the company’s public profile.

The role emphasizes storytelling, timely media responses, and collaboration with a results-oriented PR team to enhance brand perception in the region.

Qualifications

• Bachelor's degree in communications, journalism, PR, or related field.
• 3–5 years in media relations or PR.
• Proven ability to secure media coverage and build journalist relationships.
• Excellent written and verbal communication skills with storytelling talent.
• Familiarity with media monitoring tools and databases.
• Strong organizational skills and ability to manage multiple priorities.

Responsibilities

• Develop and maintain strong relationships with journalists, bloggers, and media influencers.
• Proactively pitch stories and respond to media inquiries in a timely and professional manner.
• Write and edit press releases, media kits, and other PR materials.
• Monitor media coverage across print, broadcast, and online channels, reporting on key mentions.
• Identify and leverage opportunities for positive media exposure and brand storytelling.
• Support the PR team in crisis communication planning and execution.

Skills

Media relations

Storytelling

Written & verbal communication

Relationship building

Organization

Crisis messaging

Education

Bachelor's degree in Communications, Journalism, Public Relations, or related field

Tools

Cision

Meltwater

Job description

Placements24 in Queenstown is seeking a proactive Media Relations Specialist to cultivate strong ties with journalists and media outlets while shaping positive press coverage. You will craft compelling messages, respond to inquiries, and identify publicity opportunities to elevate the company’s public profile.

The role emphasizes storytelling, timely media responses, and collaboration with a results-oriented PR team to enhance brand perception in the region.