Senior Customer Marketing Manager

Vinarchy group.; Auckland; Hybrid; NZD 110,000 - 150,000; Full time

Benefits offered by this job

Staff wine allowance

Exclusive wine offers

Flexible hybrid working

3pm Fast Fridays

Job summary

Vinarchy is redefining wine by uniting leading brands and people across global markets. We seek a commercially minded Senior Customer Marketing Manager to steer NZ customer marketing from Auckland.

This 12-month fixed-term contract sits at the nexus of Sales, Marketing and Commercial, shaping customer strategy while delivering activations that drive growth. You’ll blend strategic thinking with hands-on campaign execution, partnering with Sales and internal teams to rollout marketing plans across

Qualifications

• Experience in customer marketing, shopper marketing, trade marketing or a similar commercial marketing role within wine, alcohol, beverage or FMCG.
• Knowledge of the New Zealand retail or route-to-market landscape.
• Experience working with grocery, liquor or retail customers.
• Exposure to Joint Business Planning processes.
• Track record of developing and delivering successful customer-facing campaigns.
• Strong stakeholder management and influencing skills.
• Commercial acumen and translating insights into action.
• Excellent project management and ability to handle multiple priorities.
• A collaborative, proactive approach and willingness to roll up your sleeves.

Responsibilities

• Leading the customer marketing strategy and activation agenda for New Zealand.
• Developing annual plans that align brand priorities with commercial objectives.
• Partnering with Sales on customer growth initiatives and Joint Business Planning.
• Translating shopper, customer and category insights into actionable campaigns.
• Delivering impactful trade, shopper and customer marketing activations.
• Building relationships with customers, agency partners and internal stakeholders.
• Managing budgets, measuring performance and identifying opportunities for improvement.
• Leading and developing one direct report while staying hands-on with campaigns.

Skills

Customer marketing

Shopper marketing

Trade marketing

Commercial acumen

Stakeholder management

Project management

Collaborative

Execution

Job description

At Vinarchy, we're redefining wine by bringing together some of the world's most recognised wine brands and the people behind them.

With operations spanning Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, we manage the entire winemaking journey from grape to glass. Our portfolio includes Jacob's Creek, Hardys, Campo Viejo, Brancott Estate, Stoneleigh, Mud House, St Hugo, St Hallett and many more.

We are building a stronger, more agile business and are looking for passionate people who want to help shape the future of the wine category.

About The Role

We're looking for a commercially minded Senior Customer Marketing Manager to lead our customer marketing agenda across New Zealand.

Based in Auckland, this is a high-impact 12 month fixed termcontract that sits at the intersection of Sales, Marketing and Commercial, helping shape customer strategy while delivering standout activations that drive growth.

You'll enjoy combining strategic thinking with hands-on execution; leading planning, influencing key stakeholders, working closely with customers and Sales teams, and ensuring marketing plans are successfully brought to life across the New Zealand market with the support of a Customer Marketing Manager.

What You'll Be Doing

• Leading the customer marketing strategy and activation agenda for New Zealand
• Developing annual plans that align brand priorities with commercial objectives
• Partnering with Sales on customer growth initiatives and Joint Business Planning
• Translating shopper, customer and category insights into actionable campaignsDelivering impactful trade, shopper and customer marketing activations
• Building strong relationships with customers, agency partners and internal stakeholders
• Managing budgets, measuring performance and identifying opportunities for continuous improvement
• Leading and developing one direct report while also remaining hands-on with campaign execution

What We're Looking For

• Experience in customer marketing, shopper marketing, trade marketing or a similar commercial marketing role within wine, alcohol, beverage or FMCG
• Knowledge of the New Zealand retail or route-to-market landscape
• Experience working with grocery, liquor or retail customers
• Exposure to Joint Business Planning processes
• A track record of developing and delivering successful customer-facing campaigns
• Strong stakeholder management and influencing skills
• Commercial acumen and the ability to translate insights into action
• Excellent project management skills and the ability to manage multiple priorities
• A collaborative, proactive approach and willingness to roll up your sleeves when needed

Why Join Us?

This is an opportunity to play a key role in a growing global business while working across an iconic portfolio of wine brands.

You'll join a collaborative ANZ team, work closely with senior stakeholders and have the opportunity to make a genuine impact on the New Zealand market.

You'll enjoy a range of employee benefits including:

• Staff wine allowance and exclusive wine offers
• Competitive salary and benefits package
• Flexible hybrid working (option to work from home on Tuesdays & Fridays)
• Start your weekend early with our 3pm Fast Fridays

Our Company Values

• Grow Together
• Simplify to Amplify
• Integrity in Every Drop
• Own Your Impact

If you're a commercially minded customer / shopper marketer who enjoys balancing strategy with execution, we'd love to hear from you.

At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.

Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role‑appropriate pre‑employment screening.