Florist Retail Manager: Lead Growth & Team Excellence

Fresh Direct Ltd; Auckland; On-site; NZD 75,000 - 100,000; Full time

Benefits offered by this job

Competitive base salary and incentive

Company vehicle

Employee Discounts

Friendly and supportive team culture

EAP membership

Job summary

Fresh Direct Floral in Mt Wellington, Auckland, is seeking a growth-focused Florist Retail Manager to drive staff development, profitability, and floristry standards across Upper North Island outlets. Reporting to the Regional Manager, you will manage remote teams, oversee staffing functions, recruit, roster, train, and monitor performance with a focus on customer relationships and engagement.

The role requires 3+ years in multi-site retail management and strong floristry experience.

Qualifications

• 3+ years in staff and multi-site retail management.
• Excellent sales and target achievement.
• Floristry, floral retail, or visual merchandising experience.
• Strong commercial acumen and ability to read KPIs and financial reports.
• Experience managing, mentoring and developing high-performing teams.
• Outstanding communication and interpersonal skills.
• Team player with loyalty, honesty and diligence.
• Proficient computer skills.
• Full, current drivers' license.
• Business or retail qualification is an advantage but not required.

Responsibilities

• Lead staffing and operations across multiple outlets, including staffing, rostering, training and performance management.

Skills

Retail management

Sales targets

Floristry

KPI analysis

Team leadership

Communication

Computer skills

Drivers license

Business qualification

Education

Business/retail qualification

Job description

Fresh Direct Floral in Mt Wellington, Auckland, is seeking a growth-focused Florist Retail Manager to drive staff development, profitability, and floristry standards across Upper North Island outlets. Reporting to the Regional Manager, you will manage remote teams, oversee staffing functions, recruit, roster, train, and monitor performance with a focus on customer relationships and engagement.

The role requires 3+ years in multi-site retail management and strong floristry experience.