Florist Retail Manager

Fresh Direct Ltd; Auckland; On-site; NZD 75,000 - 100,000; Full time

Benefits offered by this job

Competitive base salary and incentive

Company vehicle

Employee Discounts

Friendly and supportive team culture

EAP membership

Job summary

Fresh Direct Floral in Mt Wellington, Auckland, is seeking a growth-focused Florist Retail Manager to drive staff development, profitability, and floristry standards across Upper North Island outlets. Reporting to the Regional Manager, you will manage remote teams, oversee staffing functions, recruit, roster, train, and monitor performance with a focus on customer relationships and engagement.

The role requires 3+ years in multi-site retail management and strong floristry experience.

Qualifications

• 3+ years in staff and multi-site retail management.
• Excellent sales and target achievement.
• Floristry, floral retail, or visual merchandising experience.
• Strong commercial acumen and ability to read KPIs and financial reports.
• Experience managing, mentoring and developing high-performing teams.
• Outstanding communication and interpersonal skills.
• Team player with loyalty, honesty and diligence.
• Proficient computer skills.
• Full, current drivers' license.
• Business or retail qualification is an advantage but not required.

Responsibilities

• Lead staffing and operations across multiple outlets, including staffing, rostering, training and performance management.

Skills

Retail management

Sales targets

Floristry

KPI analysis

Team leadership

Communication

Computer skills

Drivers license

Business qualification

Education

Business/retail qualification

Job description

Florist Retail Manager

Mt Wellington, New Zealand
Reference: 6942179

We are looking for a growth-focused Florist Retail Manager to drive staff development, business growth, and floristry standards in our Upper North Island floristry teams. Excellent retail sales and staff management experience is the recipe for success!

What you’ll be doing:

• Reporting to the Regional Manager, this role is responsible for our florist supply and service in a number of supermarket outlets across the Upper North Island. This means remotely managing a team of retail staff and overseeing all end-to-end staffing functions including staff planning, recruitment, rostering, training, development, performance management with the goal of achieving excellence in terms of profitability, customer relationships, and engagement.

Days & Hours of work:

• This is a permanent, full-time Tuesday - Saturday role but we require flexibility to adapt the roster when reasonably required to meet business need. You must be able to commit to working during our key event seasons - Christmas, Valentine's Day, Mother's Day.

What we’re looking for:

• 3+ years of staff and multi-site retail management experience.

• Excellent sales skills and proven record of achieving targets.

• Floristry, floral retail, or visual merchandising experience required.

• Strong commercial acumen and analytical skills to understand financial reports and KPIS to drive improvements.

• Demonstrated ability to effectively manage, motivate and develop high-performing teams. This includes experience taking performance management action when required.

• Outstanding communication and interpersonal skills.

• A team player with personal values of loyalty, honesty, and diligence.

• Confidence using a computer.

• A full and current drivers' license.

• A relevant tertiary qualification in business, retail or a related discipline is an advantage but not required.

What we offer:

• Competitive base salary and incentive scheme

• Company vehicle

• Employee Discounts

• A friendly and supportive team culture

• EAP membership: Access to free and confidential counselling

About us:

Fresh Direct Floral is the Floral division of J&P Turner Group - a family owned and operated NZ enterprise with a strong domestic and growing global reach. Passionate about sourcing and delivering fresh healthy product, in the most efficient way, we have a culture that promotes respect, individual freedom, customer satisfaction and positive team dynamics. We thrive to meet our customers' expectations and have a vibrant and supportive work environment.

You will be joining a successful NZ company with a very bright future.

Applications Close: 19 Nov 2026