eCommerce Coordinator

The Talent Mill AU & NZ - Designer, Luxury, Fashion Retail Recruitment; Auckland; On-site; NZD 50,000 - 80,000; Full time

Job summary

The Talent Mill AU & NZ is seeking an eCommerce Coordinator to strengthen the brand's digital performance across New Zealand and Australia. You will own CRM and email marketing while supporting paid media, site optimisation and broader eCommerce activity.

Two years of experience in eCommerce, CRM or digital marketing are required. You will be hands-on with Klaviyo, GA4 and Google Ads, analysing data to drive retention and conversion.

Qualifications

• At least two years of experience in eCommerce, CRM or digital marketing, in-house or agency.
• Hands-on experience with Klaviyo or similar CRM platform.
• Experience delivering email campaigns, segmentation and automated customer journeys.
• Strong understanding of eCommerce principles and online customer journey.
• Comfort interpreting data and translating insights into practical recommendations.
• Familiar with GA4 and analytics platforms; interest in AI tools and automation.

Responsibilities

• Own Klaviyo campaigns, segmentation, automation, journeys and reporting.
• Develop initiatives to increase retention, loyalty and lifetime value.
• Support Google Ads performance in collaboration with the brand's agency.
• Maintain Google Merchant Centre, product feeds and website content.
• Support SEO and AI-search visibility to improve online discoverability.
• Analyse performance using GA4, Klaviyo and AI-powered tools.
• Translate customer data into commercially focused recommendations.
• Monitor customer behaviour and emerging digital trends.
• Collaborate with Customer Care to improve the online journey.
• Support the eCommerce calendar for campaigns, launches and promotions.
• Test and optimise digital activity to improve engagement and conversion.

Skills

Klaviyo

Email campaigns

GA4

Google Ads

Google Merchant Centre

AI tools

Agency collaboration

Ownership/autonomy

Data interpretation

Tools

Klaviyo

GA4

Google Ads

Google Merchant Centre

Job description

An established and customer-focused brand with a strong presence across New Zealand and Australia. Known for its engaging product offering and commitment to delivering an exceptional customer experience, the business continues to invest in its digital capability and online growth.

The Role |

As eCommerce Coordinator, you will play a key role in strengthening the brand's digital performance and customer experience across New Zealand and Australia. Combining creativity, commercial thinking and data-led decision-making, you will take ownership of CRM and email marketing while supporting paid media, website optimisation and broader eCommerce activity.

Key responsibilities will include:

• Owning Klaviyo across campaigns, segmentation, automation, customer journeys and reporting
• Developing initiatives that increase customer retention, loyalty and lifetime value
• Supporting Google Ads performance in partnership with the brand's agency, with the opportunity to build towards greater ownership of paid channels
• Maintaining Google Merchant Centre, product feeds and website content
• Supporting SEO and AI-search visibility to improve online discoverability
• Analysing performance through GA4, Klaviyo, Profit Peak and AI-powered tools
• Translating customer and trading data into clear, commercially focused recommendations
• Monitoring customer behaviour, competitor activity and emerging digital trends
• Partnering with Customer Care to identify pain points and improve the online customer journey
• Supporting the eCommerce calendar across campaigns, promotions, launches and key trading periods
• Testing and optimising digital activity to improve engagement, conversion and customer experience

This is a role with genuine scope to grow, offering increased responsibility as the business continues to expand its digital capability.

The Skillset |

You will be a proactive and commercially minded digital professional with at least two years' experience across eCommerce, CRM, lifecycle marketing or digital marketing, gained either agency-side or within a brand.

You will also bring:

• Hands-on experience using Klaviyo or a comparable CRM platform
• Experience delivering email campaigns, segmentation strategies and automated customer journeys
• A strong understanding of eCommerce principles, conversion drivers and the online customer journey
• Confidence interpreting data and translating insights into practical recommendations
• Experience using analytics platforms such as GA4
• An interest in AI tools, automation and prompting to improve efficiency and performance
• The ability to collaborate effectively with agencies and cross-functional teams
• Strong organisation skills and the ability to manage competing deadlines
• A curious, solutions-focused approach and genuine test-and-learn mindset
• The confidence to take ownership, work autonomously and learn quickly