E-Commerce Coordinator | Auckland

Frame Consulting Ltd; Auckland; On-site; NZD 60,000 - 80,000; Full time

Job summary

Frame HR is partnering with a NZ fashion retailer seeking an eCommerce Coordinator to own the email marketing and retention channel, and to manage paid search advertising. The role is hands-on and execution-focused from day one, reporting to the eCommerce Manager within the marketing team.

You will own automated customer journeys, optimize campaigns, and ensure accurate product feeds across NZ and Australia.

Qualifications

• A couple of years' experience in ecommerce, CRM/lifecycle or digital marketing.
• Hands-on experience with an email marketing platform.
• Experience managing paid search campaigns.
• Strong data analytics and reporting skills.

Responsibilities

• Own the email marketing platform and build automated journeys.
• Manage day-to-day paid search advertising and reporting.
• Keep online store, product listings, and feeds up to date.
• Improve brand visibility in search with best practices.
• Produce regular performance reports and actionable insights.
• Monitor competitors and industry trends for growth ideas.
• Collaborate with customer care to enhance online experience.

Skills

Email marketing

CRM/lifecycle

Paid search

Data analysis

Cross-team comms

Tools

Email marketing platform

Google Ads

Job description

Frame HR is proud to be working with an iconic, New Zealand owned fashion retailer known for bringing together the best of local and international fashion, accessories and homeware. With boutique stores around the country and a fast growing eCommerce presence across NZ and Australia, they've built a loyal following on great product, great service and a strong sense of community.

We're looking for an eCommerce Coordinator to own the email marketing and retention channel, alongside day to day management of paid search advertising. This is a hands on, execution focused role from day one, so we're after someone with a couple of years' experience in a similar position who's ready to take ownership. You'll report to the eCommerce Manager and work closely with the wider marketing team.

What the job entails:

Take full ownership of the email marketing platform, building and refining automated customer journeys and segmented campaigns to lift retention and repeat purchase across NZ and Australia

Manage the day to day running and reporting of paid search advertising, working alongside an external agency with a view to bringing this in house over time

Keep the online store, product listings and shopping feeds accurate and up to date, in line with stock levels and the trade calendar

Help strengthen the brand's visibility in search, staying on top of best practice as search technology evolves

Pull together regular performance reporting across key marketing platforms and turn the numbers into practical recommendations

Keep an eye on what competitors and the wider industry are doing, flagging ideas that could help the business grow

Work closely with the customer care team, using recurring queries as a prompt to improve the online customer experience

What you'll bring:

A couple of years' experience in a similar eCommerce, CRM/lifecycle or digital marketing role, ideally agency or brand side, with hands on experience using an email marketing platform

Comfortable using AI tools day to day to work smarter and get more done

A track record of building and improving automated marketing campaigns and audience segments

Some experience with paid search advertising, and an interest in growing into full ownership of that channel

A natural curiosity for data - happy digging into analytics and reporting tools to understand what's working and why

Great attention to detail and organisation, comfortable juggling a busy calendar and competing deadlines

A confident communicator, comfortable liaising with agencies and internal stakeholders alike

What's on offer:

Genuine opportunity to grow with a well established and growing NZ brand

A supportive team and the chance to truly own a channel end to end