Director of Programmatic Activation & Data Strategy

TVNZ

Auckland

On-site

NZD 180,000 - 240,000

Full time

8 days ago

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Job summary

TVNZ seeks an Activations Director to lead audience and programmatic activation across our digital inventory and advertising technology ecosystem. You will drive execution, optimisation and growth of data-led solutions, shaping activation strategies with key partners to deliver value for advertisers and audiences alike.

In this senior role, you will align with Sales, Product, Data and Commercial teams, ensuring TVNZ remains a market leader in audience activation, programmatic innovation and

Qualifications

Minimum 5 years' experience in programmatic, audience activation or related fields.
Strong understanding of programmatic trading ecosystems, DSPs/SSPs and identity solutions.
Experience implementing audience and data activation strategies across buying platforms.
Knowledge of data-driven advertising and audience measurement.

Responsibilities

Lead TVNZ's audience and programmatic activation strategy across digital inventory and advertising technology ecosystem.
Drive execution, optimisation and growth of programmatic and data-led advertising solutions.
Develop activation strategies across key buying platforms and partners in collaboration with Sales, Product, Data and Commercial teams.
Provide strategic leadership to enable advertisers to reach audiences with advanced targeting and data-driven opportunities.

Skills

Programmatic

Audience activation

Digital advertising

Data-driven advertising

DSPs/SSPs

Stakeholder management

Job description

In this senior role, you will align with Sales, Product, Data and Commercial teams, ensuring TVNZ remains a market leader in audience activation, programmatic innovation and

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