Activation Director

TVNZ; Auckland; On-site; NZD 180,000 - 240,000; Full time

Job summary

TVNZ seeks an Activations Director to lead audience and programmatic activation across our digital inventory and advertising technology ecosystem. You will drive execution, optimisation and growth of data-led solutions, shaping activation strategies with key partners to deliver value for advertisers and audiences alike.

In this senior role, you will align with Sales, Product, Data and Commercial teams, ensuring TVNZ remains a market leader in audience activation, programmatic innovation and

Qualifications

• Minimum 5 years' experience in programmatic, audience activation or related fields.
• Strong understanding of programmatic trading ecosystems, DSPs/SSPs and identity solutions.
• Experience implementing audience and data activation strategies across buying platforms.
• Knowledge of data-driven advertising and audience measurement.

Responsibilities

• Lead TVNZ's audience and programmatic activation strategy across digital inventory and advertising technology ecosystem.
• Drive execution, optimisation and growth of programmatic and data-led advertising solutions.
• Develop activation strategies across key buying platforms and partners in collaboration with Sales, Product, Data and Commercial teams.
• Provide strategic leadership to enable advertisers to reach audiences with advanced targeting and data-driven opportunities.

Skills

Programmatic

Audience activation

Digital advertising

Data-driven advertising

DSPs/SSPs

Stakeholder management

Job description

Drive the future of digital advertising at TVNZ. Lead our audience and programmatic activation strategy, unlocking the full value of TVNZ's digital inventory, audience products, and advertising technology ecosystem to deliver outstanding results for advertisers and audiences alike. If you're passionate about innovation, data-driven advertising, and shaping the future of digital media, we'd love to hear from you.

The opportunity - Te tūranga

The Activations Director reporting to Head of Digital Revenue Solutions and Operations is responsible for leading TVNZ's audience and programmatic activation strategy, ensuring maximum value is delivered across TVNZ's digital inventory, audience products and advertising technology ecosystem.

The role drives the execution, optimisation and growth of programmatic and data-led advertising solutions, while developing activation strategies across key buying platforms and partners. Working closely with Sales, Product, Data and Commercial teams, the Activations Director provides strategic leadership that enables advertisers to effectively reach audiences through advanced targeting, audience segmentation and data-driven activation opportunities.

In this senior role, you will be responsible for ensuring TVNZ remains a market leader in audience activation, programmatic innovation and advertising technology solutions.

What we're looking for - Tā mātou e kimi nei

• Minimum 5 years' experience working within programmatic, audience activation, digital media, advertising technology or related fields.
• Strong understanding of programmatic trading ecosystems, DSPs, SSPs, identity solutions and audience targeting methodologies.
• Experience implementing and managing audience and data activation strategies across buying platforms.
• Demonstrated understanding of data-driven advertising and audience measurement.
• Knowledge of the New Zealand media and advertising market.
• Understanding of privacy, consent and responsible data practices.
• Technical & Commercial Capability
• Strong analytical and problem-solving skills.
• Ability to interpret data and transform insights into commercial opportunities.
• Experience evaluating campaign, audience and platform performance.
• Strong strategic planning and stakeholder management capability.
• Confident presenter with excellent communication and influencing skills.