Digital Specialists - Media & Analytics

Farmers Trading Company Ltd; Auckland; Hybrid; NZD 70,000 - 90,000; Full time

Job summary

Farmers Trading Company Ltd in Auckland is seeking a Digital Specialist – Media & Analytics to drive paid campaigns and analytics across channels. This hands-on role focuses on setting up audiences, tracking, optimisation and full‑funnel planning, collaborating with Marketing, CRM, eCommerce and external agencies.

With 2–4 years in digital performance, you will turn data into actionable insights, improve ROAS and coach teams on measurement and testing.

Qualifications

• 2–4 years in digital performance marketing with hands-on paid media experience.
• Proven ability to analyse campaigns and turn data into actionable insights.
• Experience with GA4, Looker Studio and/or Dotdigital is advantageous.
• Strong organisational skills and attention to detail.
• Excellent communication and ability to work with cross-functional teams.

Responsibilities

• Build, manage and optimise paid campaigns across platforms including Meta and Google.
• Set up audiences, placements, budgets and campaign tracking.
• Develop full‑funnel digital channel plans across awareness, consideration and conversion.
• Collaborate with Marketing, CRM, eCommerce and IT teams and external partners.
• Analyse campaign performance using ROAS, CPA and CTR; turn data into recommendations.
• Plan and deliver A/B testing and maintain a test‑and‑learn approach.
• Support EDM campaigns across Email, SMS and Social; QA and deployment.
• Use GA4 to analyse website performance and optimise customer journeys.
• Investigate engagement metrics and funnel drop‑off; implement improvements.
• Deliver post‑campaign reporting and insights on time and within budget.

Skills

Paid media platforms

GA4

Looker Studio

Data-driven mindset

Full-funnel strategy

Campaign optimisation

Communication skills

Stakeholder collaboration

Tools

GA4

Looker Studio

Dotdigital

Meta

Google Ads

Job description

Are you a digital marketer who loves turning data into action?

We’re looking for a Digital Specialist – Media & Analytics to join the Farmers team and play a key role in delivering and optimising our digital campaigns across multiple channels.

This is a hands‑on role where you’ll work across paid media, digital analytics, customer journeys and campaign optimisation, helping us make smarter decisions and improve digital performance.

What you’ll be doing

• Build, manage and optimise paid campaigns across platforms including Meta and TikTok
• Set up audiences, placements, budgets and campaign tracking
• Develop full‑funnel digital channel plans across awareness, consideration and conversion
• Work closely with our internal Marketing, CRM, eCommerce and IT teams, as well as our media agency and digital partners
• Analyse campaign performance using metrics such as ROAS, CPA and CTR, turning data into practical recommendations
• Plan and deliver A/B testing and maintain a strong test‑and‑learn approach
• Support EDM campaigns, including QA, scheduling, deployment and customer journeys across Email, SMS and Social
• Use GA4 to analyse website performance and identify opportunities to improve the customer journey and conversion
• Investigate bounce and engagement rates, funnel drop‑off, traffic sources, device performance and page‑level behaviour
• Turn insights into recommendations and work with teams to test and implement improvements from landing page through to checkout
• Provide post‑campaign analysis, reporting and insights while ensuring campaigns are delivered on time and within budget

What you’ll bring

We’re looking for someone with 2–4 years’ experience in digital performance marketing who enjoys working with both data and digital channels.

You’ll ideally have:

• Hands‑on experience across Meta and Google platforms
• A strong understanding of full‑funnel digital strategy
• Experience managing multiple campaigns and working with agency partners
• A strong analytical and data‑driven mindset
• Excellent organisation and attention to detail
• The ability to turn data and insights into clear, practical actions
• Experience with GA4, Looker Studio and/or Dotdigital would be advantageous
• Strong communication skills and the ability to work with a range of internal and external stakeholders

Why Farmers?

This is a great opportunity to join a well‑known New Zealand retail business and play an important role in how we connect with our customers through digital channels.

You’ll work alongside experienced Marketing, eCommerce, CRM and agency teams, with the opportunity to influence how we plan, measure and optimise digital activity.

We’re looking for someone who is curious, commercially minded, organised and always looking for ways to make things better.

Job level(s) + 1-3 years relevant experience, 3-7 years re...