Digital Media & Analytics Specialist: Drive Campaign Performance

Farmers Trading Company Ltd; Auckland; Hybrid; NZD 70,000 - 90,000; Full time

Job summary

Farmers Trading Company Ltd in Auckland is seeking a Digital Specialist – Media & Analytics to drive paid campaigns and analytics across channels. This hands-on role focuses on setting up audiences, tracking, optimisation and full‑funnel planning, collaborating with Marketing, CRM, eCommerce and external agencies.

With 2–4 years in digital performance, you will turn data into actionable insights, improve ROAS and coach teams on measurement and testing.

Qualifications

• 2–4 years in digital performance marketing with hands-on paid media experience.
• Proven ability to analyse campaigns and turn data into actionable insights.
• Experience with GA4, Looker Studio and/or Dotdigital is advantageous.
• Strong organisational skills and attention to detail.
• Excellent communication and ability to work with cross-functional teams.

Responsibilities

• Build, manage and optimise paid campaigns across platforms including Meta and Google.
• Set up audiences, placements, budgets and campaign tracking.
• Develop full‑funnel digital channel plans across awareness, consideration and conversion.
• Collaborate with Marketing, CRM, eCommerce and IT teams and external partners.
• Analyse campaign performance using ROAS, CPA and CTR; turn data into recommendations.
• Plan and deliver A/B testing and maintain a test‑and‑learn approach.
• Support EDM campaigns across Email, SMS and Social; QA and deployment.
• Use GA4 to analyse website performance and optimise customer journeys.
• Investigate engagement metrics and funnel drop‑off; implement improvements.
• Deliver post‑campaign reporting and insights on time and within budget.

Skills

Paid media platforms

GA4

Looker Studio

Data-driven mindset

Full-funnel strategy

Campaign optimisation

Communication skills

Stakeholder collaboration

Tools

GA4

Looker Studio

Dotdigital

Meta

Google Ads

Job description

Farmers Trading Company Ltd in Auckland is seeking a Digital Specialist – Media & Analytics to drive paid campaigns and analytics across channels. This hands-on role focuses on setting up audiences, tracking, optimisation and full‑funnel planning, collaborating with Marketing, CRM, eCommerce and external agencies.

With 2–4 years in digital performance, you will turn data into actionable insights, improve ROAS and coach teams on measurement and testing.