Performance Manager

Global Wave Group; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

Global Wave Group in Albany, Auckland, is seeking an SEO Performance Manager to lead off-page SEO efforts and protect the company's online reputation. You will design backlink strategies, coordinate outreach, and partner with Content and PR to tell our brand story.

You will monitor backlink health, track branded search results, generate insights from analytics, and report on KPI progress. The role requires a Bachelor's degree and 3+ years in SEO with a focus on off-page activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of hands-on SEO experience with at least 1 year in off-page SEO or link building.
• Proven experience managing online reputation, brand mentions, or digital PR campaigns is strongly preferred.
• Solid understanding of search engine algorithms, link quality factors, and best practices for white-hat link building.
• Familiarity with major SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console, Google Analytics).
• Strong analytical skills with the ability to interpret data, identify trends, and make data-based recommendations.
• Excellent written communication skills (for outreach emails, responses, and content briefs).
• Strategic thinking with a hands-on, execution-focused mindset.
• Detail-oriented, organized, and consistent in following processes and documenting work.
• Strong problem-solving skills and a proactive approach to dealing with negative content and crises.

Responsibilities

• Develop and execute an off-page SEO strategy aligned with overall marketing and business goals.
• Build and maintain a systematic backlink acquisition program (e.g., outreach, partnerships, digital PR, guest posts).
• Identify and secure high-quality backlink opportunities from authoritative, relevant websites.
• Monitor backlink profile health and coordinate disavow or cleanup actions when needed.
• Track branded search results and ensure the first page of SERPs highlights positive, accurate information about the company.
• Identify negative, outdated, or misleading articles and work on strategies to respond, suppress, correct, or counterbalance them.
• Collaborate with Content and PR teams to publish positive brand stories, case studies, and thought-leadership pieces on external platforms.
• Manage and optimize company profiles on key third-party platforms (e.g., review sites, directories, social profiles, industry listings).
• Monitor and respond to online reviews and public feedback in cooperation with Customer Service and relevant teams.
• Use SEO and reputation monitoring tools to track performance and insights.
• Prepare regular reports on off-page SEO performance, online reputation status, and KPI progress.

Skills

Analytical skills

Written communication

Strategic thinking

Detail-oriented

Problem-solving

Execution-focused

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Ahrefs

SEMrush

Moz

Google Search Console

Google Analytics

Job description

SEO Performance Manager - Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Key Responsibilities

• Develop and execute an off-page SEO strategy aligned with overall marketing and business goals.
• Build and maintain a systematic backlink acquisition program (e.g., outreach, partnerships, digital PR, guest posts).
• Identify and secure high-quality backlink opportunities from authoritative, relevant websites.
• Monitor backlink profile health (e.g., toxic links, broken links) and coordinate disavow or cleanup actions when needed.
• Track branded search results and ensure the first page of SERPs highlights positive, accurate information about the company.
• Identify negative, outdated, or misleading articles and work on strategies to respond, suppress, correct, or counterbalance them.
• Collaborate with Content and PR teams to publish positive brand stories, case studies, and thought-leadership pieces on external platforms.
• Manage and optimize company profiles on key third-party platforms (e.g., review sites, directories, social profiles, industry listings).
• Monitor and respond to online reviews and public feedback in cooperation with Customer Service and relevant teams.
• Use SEO and reputation monitoring tools (e.g., Google Search Console, Ahrefs, SEMrush, Mention) to track performance and insights.
• Prepare regular reports on off-page SEO performance, online reputation status, and key performance indicators progress.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of hands-on experience in SEO, with at least 1 year focused on off-page SEO or link building.
• Proven experience managing online reputation, brand mentions, or digital PR campaigns is strongly preferred.
• Solid understanding of search engine algorithms, link quality factors, and best practices for white-hat link building.
• Familiarity with major SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console, Google Analytics).
• Strong analytical skills with the ability to interpret data, identify trends, and make data-based recommendations.
• Excellent written communication skills (for outreach emails, responses, and content briefs).
• Strategic thinking with a hands-on, execution-focused mindset.
• Detail-oriented, organized, and consistent in following processes and documenting work.
• Strong problem-solving skills and a proactive approach to dealing with negative content and crises.