Digital Marketing Manager

Sawmill Brewing Company; North Shore; On-site; NZD 70,000 - 110,000; Full time

Job summary

Sawmill Brewing Company in North Island is seeking a hands-on Marketing Content & Brand Activation Lead to own end-to-end campaigns from concept to delivery. This on-site role at our Matakana Brewery requires a minimum of 32 hours per week with flexible scheduling.

You will shoot and edit content, run brand activations, and shape our brand narrative across media, events and community channels, while collaborating with sales, production and partners.

Qualifications

• 3+ years running digital marketing, content or social channels end to end.
• Ability to create photo/video/copy and brief others.
• Experience owning a budget and reporting on ROI.
• Experience handling brand partnerships and events.
• Independent worker with ownership over scope.
• Familiarity with FMCG or retail is useful.
• NZ residency or valid NZ work visa.

Responsibilities

• Shoot and edit social and content output.
• Run brand activations: events, on-premise visits, retail.
• Shape our brand narrative through PR and storytelling across media, events and community channels.
• Develop and run trade marketing campaigns—from on-premise to national retail activations.
• Contribute to new product development.
• Make budget-conscious decisions with lean spend.
• Collaborate with sales, production, creative suppliers and retail partners.
• Work with Marketing Coordinator and wider team to keep output aligned with strategy.

Skills

Content creation

Social media management

Budget reporting

Brand partnerships

Job description

Jora New Zealand will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Sawmill Brewing Company – North Shore, North Island

You will be the content, campaign and brand activation engine for Sawmill. A hands-on role to own the end-to-end creation of marketing content and campaign assets. Fully on-site at our Matakana Brewery, minimum 32 hours per week with flexible scheduling.

Key responsibilities

• Shoot and edit social and content output.
• Run brand activations: events, on-premise visits, retail.
• Shape our brand narrative through PR and storytelling across media, events and community channels.
• Develop and run trade marketing campaigns — from supporting on-premise customers to national retail activations.
• Contribute to new product development.
• Make smart, considered decisions with a lean budget - no big agency spend.
• Collaborate closely with sales, production, creative suppliers and retail partners.
• Work closely with the Marketing Coordinator and wider team to keep creative output aligned with strategy.

About you

• 3+ years running digital marketing, content or social channels end to end - planning, creating and publishing.
• Know what good content looks like and can make it yourself - photo, video, copy - as well as brief it.
• Comfortable owning a budget and reporting on what it's delivering.
• Can hold a brand partnership and represent us at events.
• You've worked independently - this role is about scope and ownership.
• Experience in FMCG or retail is useful.
• Hold NZ residency or a valid NZ work visa.

About us

Sawmill is an independent, New Zealand-owned brewery run by a small and hard-working team. We are the only New Zealand-owned B-Corp certified brewery, and with 20 years behind us we've built a reputation for innovation and quality.