Demand Generation Manager

Kami; Auckland; Hybrid; NZD 120,000 - 160,000; Full time

Benefits offered by this job

People-first culture

Continual learning & development

Global impact of EdTech

Job summary

The role is based in our renovated Auckland office with a hybrid schedule: in-office Mondays, Wednesdays, and Fridays; Tuesdays and Thursdays are work-from-home. Kami supports growth of a global EdTech platform used by millions.

Qualifications

• 3+ years in demand generation, digital or growth marketing.
• Proficient with marketing automation platforms and CRMs; able to set up lead scoring & routing.
• Experience building ABM programs targeting mid-market/enterprise buyers.
• Hands-on experience with HubSpot, Braze, GA4 or Zapier, Pipedrive, Salesloft and Looker.
• Strong communication, collaboration, and data-driven decision making.
• Ability to translate research into targeted campaigns and buyer insights.

Responsibilities

• Develop multi-channel demand generation campaigns (ABM, paid ads, nurture) to generate and convert pipeline.
• Oversee lead scoring, routing, and campaign workflows within marketing automation & CRM.
• Collaborate with the Head of Digital and sales to define target accounts and success metrics.
• Design, launch, and manage ABM programs focused on high-value regions and strategic accounts.
• Convert market research into actionable ICPs and buyer journey insights for campaigns.
• Test and iterate new tactics and channels to capture demand in education tech.

Skills

Demand generation

Digital marketing

Growth marketing

ABM

Lead scoring

CRM & automation

Analytics

Cross-functional collaboration

Tools

HubSpot

Braze

GA4

Zapier

Pipedrive

Salesloft

Looker

Job description

Kami is a thriving organisation filled to the brim with talented, creative, and passionate people! It’s hard not to love what you do when our leading digital classroom platform offers meaningful solutions to over 70 million users worldwide, empowering students and supporting teachers!

You’ll be joining at a pretty magical time. Kami’s user base is growing by the day. With over 170 team members across the world, we couldn’t be prouder of the accomplishments and milestones we’ve achieved to date. Now, this is your chance to join our team and become an integral member of Kami’s growth, while shaping your own future (and having fun doing it)!

The Opportunity

The Demand Generation Manager is responsible for driving pipeline growth and revenue through the development and execution of targeted, data-driven, and creative marketing campaigns. This role involves managing demand generation programs, optimising campaign performance, and ensuring alignment between marketing and sales efforts. The Demand Generation Manager will work with a supportive team, including marketing operations, lifecycle marketing, performance marketing, and external partners.

This opportunity is based in our fully renovated Auckland office. We have a hybrid arrangement of Mondays, Wednesdays and Fridays in office. Tuesdays and Thursdays are work from home.

What You’ll Do

Demand Generation Execution

• Develop, implement, and manage multi-channel demand generation campaigns, including Account-Based Marketing (ABM), paid advertising, and lead nurturing programs, to generate and convert pipeline for sales teams across school, district, and state levels.

Technical Ownership

• Oversee the setup, configuration, and optimisation of lead scoring models, lead routing rules, and campaign workflows within our marketing automation and CRM systems, in collaboration with RevOps, Marketing Operations, and Lifecycle Marketing Specialists
• Collaborate with the Head of Digital and the sales team to define target accounts,
• establish priorities, and align on shared success metrics. Develop and execute programs that deliver high‑quality, sales‑ready leads.

Account-Based Marketing (ABM)

• Design, launch, and manage targeted ABM programs focused on high‑value regions and strategic accounts, ensuring personalized messaging and alignment with sales engagement strategies.

Ideal Customer Profile (ICP) & Buyer Journey Insights

• Translate market research, customer feedback, and data analysis into actionable insights that inform the development of targeted demand generation programs aligned with various stages of the buyer journey.

Innovation and Testing

• Proactively explore and test new marketing tactics, channels, and creative approaches to effectively capture the attention of the target audience and generate demand within the competitive education technology landscape.

What You’ll Bring

• A minimum of three (3) years of experience in a demand generation, digital marketing, or growth marketing role.
• Demonstrated technical proficiency in marketing automation platforms and CRM systems, with a strong understanding of setting up and overseeing lead scoring, lead routing, campaign builds, and analytics dashboards (experience with tools such as Zapier, Braze, Pipedrive, Salesloft, GA4, and Looker is highly desirable).
• A proven track record of successfully building and executing demand generation programs that effectively move leads through all stages of the marketing and sales funnel, resulting in measurable pipeline growth.
• End‑to‑end experience in designing and executing Account-Based Marketing (ABM) campaigns targeting mid‑market and enterprise‑level buyers.
• Hands‑on experience with Hubspot, Braze, GA4 (preferred tools - this is our current tech stack) or Zapier, Braze, Pipedrive, Salesloft and Looker
• Excellent communication and interpersonal skills, with the ability to effectively collaborate cross‑functionally with Sales, Revenue Operations, and the broader marketing team, and to translate marketing activities into tangible business value.
• A strong analytical mindset with a data‑driven approach to decision‑making, including the ability to track performance metrics, derive actionable insights from results, and implement data‑backed optimisations.
• A collaborative and team‑oriented approach, with the ability to thrive in an environment where shared success and strong partnerships are highly valued.
• A naturally curious and creative mindset, with a passion for exploring innovative marketing strategies and testing new approaches to achieve impactful results.

Why Kami?

We’re building a high performance, best in class team to help capitalize on our exciting momentum, and continue scaling Kami's magic and making a difference to schools, students, and teachers. With Kami, you’ll have

• A people‑first employer that is on an inspiring mission to build the future of education while changing the lives of millions
• High calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals
• Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more
• A strong mission; the satisfaction of knowing you’re not only helping modern‑day superheroes, aka teachers but also helping them shape the minds of future generations all across the globe
• Happy customers: Helping thousands of schools worldwide through the digital transformation of education for the 21st century. Just read our reviews.
• Huge potential: Already used by 70M users in 175 countries. One of the most popular and fastest-growing EdTech platforms worldwide.